Influencer marketing is getting broader and more elaborated as time passes. After the pandemic, businesses were unsure about how it would go, but now it has become one of the most important tools for marketing.
It efficiently helps businesses to present themselves in front of the targeted audience and also provides a greater reach. Therefore, it becomes important to adopt influencer marketing if you want to get ahead of your competitors and set a strong image for your brand.
People have become more familiar with influencer marketing, and like other modes of marketing, people now expect fresher content. The search for influencer marketing in the past three years has increased by 1500%. The opportunities are endless if you know how to utilize them efficiently. So, what are the trends that you can follow for your influencer marketing industry in 2022-23?
Trends to be followed!
- Video marketing:
Users are consuming video content more than ever! Whether that is YouTube, TikTok, or Instagram, businesses are promoting their services and products with the help of video marketing.
With bite-sized content production and ad opportunities, it has become much easier for businesses to promote themselves.
- Livestream shopping:
The Livestream shopping feature is now reviving and is expected to pick up pace in 2022 and 2023. Many platforms have yet again picked up the method to promote themselves and their products.
- Nano and Micro influencers:
Other than big influencers, brands are going towards micro and nano influencers. Though they have a limited audience, the bond with their audience is stronger. The following that these influencers have is very authentic and meant to follow their advice. 92% of consumers trust micro-influencers and purchase the products they recommend or suggest.
- Authentic content:
Authentic content is highly valued in influencers' businesses. Maybe you copy it, add some value to the content, and present it to your audience. It can work for a few days, but not many! Your audience requires authentic content from you that tells your story and also how your product or service will benefit them. Therefore, your content writing services should lean more towards being authentic, unfiltered rather than an edited version of everything.
- Experiment with social media channels:
No channel is left when it comes to influencer marketing or social media marketing! You don't have to stick to a particular platform; rather, it is important to explore. Bring your brand to every possible platform with the help of your social media marketing agency for exploring new and better opportunities.
- Involvement of Metaverse:
You can expect influencer marketing to divert towards the meta world. It is a 3D world that is made from the combination of our physical world and augmented reality and artificial intelligence. Disney is already working towards building a virtual theme park. That’s how we can see the implementation of the metaverse today and in the future.
- The industry will expand for eSports influencers:
If you have not realized it, esports has become one of the most demanding niches in today’s world. The engagement for this particular niche is high, and it is supposed to become a hub for many big names for sponsoring.
- The evolution of other niches:
We have seen online content being created in many different niches. For instance, one of the examples is content creation on a financial theme. There has been an emergence of many financial advisers on various social platforms, which will increase further on.
To benefit from influencer marketing, it is important to see who you are collaborating with. Also, you must create a personalized experience for the audience and give them valuable content.
Influencer marketing has made it easy for brands to improve their credibility with the help of micro and nano influencers. They can reach their targeted audience within no time and also see real-time effects upon how their products or services will work for their audience.
