Handyman services might utilize a variety of marketing techniques to attract additional clients. To compete in the marketplace, it is crucial to identify the most economical yet successful marketing plan.
Here is a list of some excellent handyman marketing techniques that businesses offering handyman services may utilize to increase customer traffic. Put these tactics into practice and watch your business soar!
In this post, we'll go over some of the top marketing tactics you can employ right now to differentiate yourself from the competition and increase sales.
Top Marketing Techniques for Handyman Services
Marketing your handyman services using pay-per-click (PPC) advertising Pay-Per-Click (PPC) advertising is a helpful strategy. PPC advertisements are typically seen on search engines like Google, Bing, and Yahoo. These advertisements appear on the search engine results page when a user types in keywords to find information about your company.
Pro tip: Your ad will appear in the search results more frequently the more money you spend on PPC advertisements. But, you should be aware that if your ad doesn't provide value for people who click on it or isn't related to what people are searching for, there's a good possibility you won't get many leads from your PPC advertising campaign due to low click-through rates.
Some of the most popular options for setting up a PPC ad are highlighted in the list below:
Keyword searches are one of the more common targeting strategies because they let companies target clients who have specifically used certain keywords in online searches on search engines like Google or Bing.
Location: By focusing on particular areas, firms can contact local clients who are prepared to buy their goods or services. For instance, a London-based handyman company may select Manchester and Birmingham from its list of potential target areas if it wished to market to clients in those cities.
Time: PPC advertising allows businesses to target customers at specific times of the day or on specific days of the week.
Use the potential of local SEO
You've certainly thought about the advantages of local SEO if you're trying to increase the visibility of your handyman services company online. Realizing the potential of local SEO calls for a special blend of effort and planning. Use these practical suggestions to develop your local SEO as a marketing strategy for handyman services.
You may dominate local SEO as a company offering handyman services. Local SEO may make you a household name in your service region if done properly.
This is due to the fact that local search results are frequently displayed at the top of page one of Google search results, making them extremely valuable and prominent.
Optimizing your website and business information for local searches is the key to utilizing local SEO for your handyman service.
At first glance, this may seem like a simple undertaking, but with more than 300 million small businesses operating in the United States alone, it may be very challenging to stand apart.
Join Yelp Business and Google My Business.
Do you want to know how to get more clients for your handyman business? Yelp and Google My Business are likely names you've heard of, but you might not be aware of their potential benefits.
Yelp and Google My Business registration might be helpful for managing your reputation. A simple advice on how to implement it as a handyman service marketing strategy is provided below:
Business Name: When registering for Google My Business and Yelp, your business name should match your DBA (Doing Business As) or the name you want to appear under.
Address: Verify that your physical address is accurately listed. If you run your business from home, the address should be that of your business, not your home. Make sure that each location's address is properly listed if there are numerous locations.
Website address: Provide the entire URL, including the http:// prefix, for your website. This will include direct links to your Yelp and Google My Business pages.
No spaces or punctuation should be used between the numbers of your phone number, which should be stated with the area code (i.e., 123-456-7890). Make sure that each phone number is listed appropriately if you have several locations.
Employ Facebook ads
Facebook advertising are a fantastic approach to reach new clients. One of the best methods to market your handyman services is to get in touch with people in your community who are in need of them.
You can reach folks with Facebook advertisements who you might not have otherwise been able to.
Here are some pointers on how to sell your handyman services using Facebook ads:
Choose the correct audience for your advertisement. You want to learn as much as you can about them because you want to be able to show your advertisement solely to those who would be interested in your business. Starting with making the advertisement itself appear like something people would be interested in seeing, this may be accomplished. It also entails being mindful of how you target your advertisement in order to place it in their newsfeeds at the time when they are most likely to pay attention.
Make a record of what functions and what does not. Facebook lets you test advertising, so you can experiment with multiple iterations of an advertisement before settling on the most effective one. Take attention to how many people really perform the action you want them to once they click on your ad, not just how many clicks each one receives.
Create effective campaign setups. In order to target an audience based on geography and interests, you must first create a campaign (do this by clicking “New Ad” in the top right corner). Include any keywords that accurately explain what you do as part of the campaign.
