Creating a successful e-commerce web in the market certainly requires a variety of mature strategies. The e-commerce web should not only be easy to use but also have to generate more sales and avail our digital marketing services in Pakistan.
In this all-digital era, selling services or products online has indeed become one of the most effective and efficient marketing strategies. By using a digital platform, you can reach a much wider range of consumers in various regions of the world. In addition, your online store can also be accessed 24 hours non-stop so that the opportunity to generate more sales will open wider and why not join our digital marketing agency.
Today, there are indeed many ways to sell products online. One way that is considered quite effective is to create an e-commerce web. Even so, you need to understand that a successful e-commerce web is built with a mature strategy. You need to do market research, make sure the web is visually attractive, and carry out a digital marketing strategy to win the competition and join digital marketing services in Pakistan.
Therefore, to help you plan or create a successful e-commerce website in the market, here we provide some tips that you can do. Here's the information for you and join our digital marketing agency.
1. Determine the type of e-commerce web that you want to create
Before you create an e-commerce web, you must first determine what type of e-commerce web you want to develop. The e-commerce business model itself is divided into 4 main categories, namely:
B2C – Business to Consumer
B2C – Business to Consumer is a business model that occurs between a company or seller and the final consumer. Examples: Amazon, eBay, and Alibaba
B2B – Business to Business
B2B – Business to Business is a business model where transactions that occur are carried out by a business with another business. Examples: Salesforce and HubSpot.
C2B – Consumer to business
C2B – Consumer to business is a business model where consumers or individual entrepreneurs can sell their products or services to businesses. Example: Istockphoto, freepik, and others.
C2C – Consumer to Consumer
C2C – Consumer to Consumer is a business model where consumers can sell products or services to other consumers. Examples: Tokopedia, Shopee, and others and visit our digital marketing services in Pakistan.
To determine this, you can look back at the type of business you are currently running. Are you a wholesaler or a retailer? Who is your final customer? Are you serving other businesses or individuals?
Also, Read 3 Differences E-commerce and Marketplace You Need to Know
2. Budget preparation
After you determine the type of e-commerce web that you want to develop, you still have to do some research and preparation before jumping into the website development process and visit our digital marketing agency.
The process of developing a website without a well-thought-out strategy can have negative impacts such as budget overruns. Therefore, allocate budget funds intelligently. Invest in development costs in ingenious development tools and methods to produce a quality system.
One way that you might consider is to choose a web developer service that develops systems using effective development methods such as the Agile Software development method.
The agile method is used to develop software gradually and continuously. This method also focuses on the value generated for each activity. In doing so, the development team can reduce the risk of cost overruns and avoid expensive activities that provide no value, and visit our digital marketing agency.
3. Market and competitor analysis
Trends are always changing. Therefore, before you go any further in the e-commerce web development process you should study the market, study web design trends, understand what kind of web works best for attracting customers, etc and come to our digital marketing services in Pakistan.
Apart from conducting a market analysis, you must also conduct a competitor analysis of your business. It is necessary to know how their marketing strategy is, how their market reach is, whether they have a strategy that is not working well, and others. From this information, you can learn about things to do or things to avoid.
4. Select the most suitable e-commerce platform
To create an e-commerce web, you can use an existing e-commerce development platform. Some of the popular platforms that are frequently used are Shopify, Woo-commerce, and Magneto.
When choosing which platform to use, provide a list of criteria that must be provided by that platform. Make sure the e-commerce development platform you choose can meet your needs. Some examples of criteria that must be owned by the platform such as:
Prices are in accordance with the budget you have.
Provide easy payment processing for your customers.
Easy to integrate with other plugins and tools.
SEO friendly
Can produce a mobile-friendly web.
Provide customer service that is always ready to help when you have technical problems.
Have a strong security system such as the use of a firewall to protect the credibility of the web and protect visitor data.
5. Choose the best e-commerce hosting
In order for your e-commerce web to be accessible to many visitors, you must choose the best e-commerce hosting. To choose the hosting that best suits your needs, you can also provide a list of criteria that must be available in the service and come to our digital marketing services in Pakistan.
Provide prices according to budget.
Choose a service that provides a good page load speed.
Have a solution when you want to develop a large-scale e-commerce web.
Choose a hosting provider with high uptime
Provide good customer support.
Choose a hosting that provides high data storage and has a good level of security.
6. Creating an e-commerce web that is attractive and easy to use
When designing an e-commerce website, it's good if you think like a user. Thus, the e-commerce web page that you develop can display designs that match customer expectations and avail our digital marketing services in Pakistan.
Please note, when shopping through an online platform, customers want a visually appealing design, easy-to-use navigation, and a simple buying process. To meet these needs, you can consider creating a website design with the following tips:
Provide a simple design. Don't confuse customers with the appearance of the website because there are too many elements in it.
Use high-quality photos and videos.
Make sure the web looks professional.
Navigation should be easy to use.
Use bread crumbs to guide users as they explore the content of the website.
Manage products according to each category.
Provide a simple and easy checkout process.
Do the branding process on e-commerce web pages but don't put too many logos on them and visit our digital marketing agency.
7. Provide features needed by users
To provide good e-commerce web performance and provide a pleasant experience for users, provide the features customers need when shopping online. Some of these features include:
To find out more information about the things you need to pay attention to when creating an e-commerce website, you can read the complete information here:
