If you're launching a new product, you need to decide what kind of images you want to use to market it. You may be overwhelmed by the number of different product images and videos your competitors have; want to outdo them, put your competitors' best product photos in a photo shoot done by eCommerce photography, and create a great list.
- Product in white images
White product images are essential; if you sell on marketplaces like Amazon, white background images are a requirement.
Characteristics: These photos are photos of your products, as is, perfectly lit, on a white background.
Uses: The blank product The images are there to show your product to buyers; they answer questions like what is it? What are the dimensions of the product? What features does it have? The development of white photography is the e-commerce equivalent of a customer picking up a product in a store and looking at it. Product photos are essential, you take them once, and they will help you sell your product for as long as you are selling it, so make an effort to get them of high quality. event photography Dubai,
- Images of the product in use
While blank product images are strictly photos of your product itself, in-use product images show the product in use; these images bring your products to life and help showcase the function of your product. It's a handy addition to an infographic as it shows that the toilet seat has a quick-release button; Without the photo of the hand, these features would not have been as apparent. In addition, online shoppers are visually motivated and often scroll through listings looking for photos that answer their questions.
- Product lifestyle images
Lifestyle photography is a very broad category of photos, these are all kinds of creative product photos that showcase your product in an aesthetically appealing setting that does much more than show what the product is and how it is used.
- Product-Only Videos
Like product photos, product videos come in a few different varieties. The product-only video is the most basic type of product video.
- Videos of products in use
Product in use videos are usually quite simple from a creative point of view, their goal is to strictly show all the features that your product has and the ways to use them. They have become indispensable for product categories such as kitchen product photography and home improvement Photographer Studio Near Me. Instead of having your customer read your listing trying to figure out if the product can do what the customer wants it to do, answer all the questions in a short, informative video.
- Lifestyle videos
Lifestyle videos are product videos that feature the product for sale, but the focus is definitely not on the product itself, the lifestyle video focuses on how the product can make the user feel rather than what the product does. Think of perfume ads featuring beautiful women in whimsical settings, energy drink ads featuring extreme sports, and so on.
These types of videos are very important for Brand Building; they are also the most expensive to create, mainly because you need a creative director to create a concept and then making this concept come true is also a complex thing to complete. The results are beautiful though, and if you have a solid budget and your brand is in a growth stage where it can benefit from lifestyle videos, definitely go for it.
Of course, you can create a video that combines all three types of videos, there are no limits to video editing.
Are you looking for ,event videographer Dubai or need a product photographer in Dubai? Whatever your requirements, we are here.
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