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To conclude, keeping up to date with your website's technical SEO is an essential part of ensuring that your site reaches its full potential. If you're making changes to your site, whether it's updating old content or creating new pages, always consider technical SEO. And when in doubt, the Google Webmaster Tools and Bing Webmaster Tools are great ways to verify that your site is search engine-friendly.
Unfortunately, there is no magical blueprint or single checklist that can guarantee your success, with the definition of what constitutes a “quality” website and a “successful” SEO campaign often varying greatly among even the most well-respected authorities in the field. However, this checklist should provide you with some valuable insight on SEO for your own websites regardless of industry, size and other factors. I hope it proves helpful to you in that quest!
SEO is a bit of a moving target, but that shouldn't stop you from doing what you can to optimize not only your website, but your marketing in general. Your first step should be finding out where your site stands currently. If there are any errors or if something is preventing you from reaching the same audience that other similar sites are reaching, then you might consider learning to do some basic SEO and making the corrections on your own. While that sounds like a big commitment, there are actually lots of free resources out there to help you with your education.
Although SEO may seem like a daunting topic to those outside of the industry, there is hope for your website. By following the tips listed above, you are already on your way to succeeding at SEO. While it is beneficial if you can have time to allocate towards working on these goals on a regular basis, it's not completely necessary. Increasing your visibility organically through consistent and quality content is a long-term play. You may not see results overnight, but if you stay diligent you will likely see results in time.
While Search Engine Optimization is an ongoing and creative process, there are some general guidelines that every site owner should follow in order to ensure that his or her website can be found in search results and served to users successfully.
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