1. Fashion

A guide for buying gold in India

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When you think of Indians and jewellery, gold is the first thought. We are obsessed with new variants and adore them. Gold is an integral part of every household and religious ceremony. People usually invest in it because of its price. Different colours and weights ranging from 18 carats to 22 carats are available.

Whether you buy earrings or a maang tikka, you select the ornaments carefully to team with your dress. Besides, knowing the purity and specifications makes the process easier. With attractive deals and discounts offered by jewellers, you save on your purchase. This guide should help further:

Know the purity

The value of a gold coin comes from its purity measured in carats. A bar of 24-carat gold is the purest and is ideal for investment purposes. Most jewellers use 22-carat for making intricate and elaborate jewellery designs in India. It is a mixture of zinc, silver, nickel, and other alloys. Meanwhile, 18-carat gold is suitable for studded and special occasion jewellery.


Purity is the biggest concern when buying online jewellery in India. Fortunately, the Bureau of Indian Standards has set limits for how much metal to mix with the gold to retain its purity. The BIS operates a hallmarking scheme, where representatives visit jewellers to assess the gold quality.


The price of gold jewellery online is greatly influenced by international prices and currency fluctuations. Since India imports all supplies from overseas, they are expensive. The cost varies in different cities, as various associations of gold jewellers decide it. Carry out comparisons between showrooms and websites for the best prices.


Besides per gram price, the jewellery price usually includes wastage and making charges. Check them against the actual price for that day and calculate accordingly.

Buying gold

Select bars or coins while jewellery shopping online if you are keen on investing in gold. While gold bars are more affordable than coins, they are not saleable. Always check the jeweller’s popularity and reputation before finalising the order. Read the reviews and ratings of customers for genuineness.

The most auspicious occasions for online jewellery shopping are Dhanteras, Diwali, Navratri, Akshaya Tritiya, Dussehra, etc. Their demand increases significantly, therefore increasing the prices.


Ensure the jeweller holds a BIS license and delivers the products timely. Online shopping makes everything accessible within minutes, either from home or office. Shop for all your jewellery by tapping the screen and enjoying the experience.


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