Interested in knowing how to add Google Analytics to Squarespace? As everyone is on the internet, your website plays a vital role in promoting your brand identity. But is there any point in creating a website if you are unaware of its ROI? Without knowing your website performance, it’s impossible to know if your website is an asset or a liability to your business. You can not efficiently manage a website if you don’t measure its results. And you will also have zero ideas regarding what to optimize in your search engine to gain better results.