Digital marketing is implemented using a wide range of channels, both online and offline, to address the diversifying purchasing processes of consumers.
What is digital marketing?
Digital marketing is a method that combines conventional marketing with "digital" such as IT technology. Marketing here refers to the entire process of getting consumers to choose a product or service.
About the services of digital marketing
Here are some of the services and effects of digital marketing.
Content promotion
The goal of content marketing is to produce useful material for potential customers and persuade them to buy goods and services.
Content marketing is mainly used for blog posts, ebooks/whitepapers, infographics, viral content, etc.
Social media marketing
SNS marketing is a marketing activity that utilizes SNS platforms such as Twitter, Facebook, Instagram, and LINE to communicate with consumers and lead them to purchase products and services. In recent years, YouTube is often positioned as an SNS for marketing activities.
PPC (pay per click)
PPC advertising is a representative of listing advertising, and it is a type of advertising that is charged by clicking on the advertisement displayed on the web.
PPC advertising is very cost-effective because you pay according to the number of clicks, and it has become mainstream web advertising.
PPC can be used for Google Adwords; Facebook Paid Ads, Twitter Promoted Tweets, LinkedIn Sponsored Messages, etc.
Email marketing
Email marketing refers to communication with customers through email and is used to induce new products and campaign information. One of the most crucial channels in any marketing plan is email marketing.
Website maintenance
It's no secret that web design becomes outdated overnight, so it's a good idea to update your design and code regularly to keep your page fresh and modern. This will undoubtedly positively impact the user experience and will ensure that your page has greater opportunities to increase traffic, the rate of permanence and conversion, and to reduce the bounce rate and even the abandonment rate in the case of eCommerce.
Do not miss the opportunity to have the website maintenance service achieve a professional, striking, modern design that will save you time and money.
Keep up to date
With the advance of digitalization, consumers are flooded with information that they can obtain on their own, and they can obtain the information they want at any time, anywhere, 24 hours a day, 365 days a year.
Due to these changes in the times, the processes that consumers take up to the point of purchase are diversifying, and companies need to approach each customer's needs more accurately.
The focus on digital marketing and website development websites will continue to grow. Let's analyze all kinds of data about customers in digital marketing and implement marketing measures that stick to each customer.