Today, customers demand hyper-personalization and need to be heard at every stage of the manufacture. It is sometimes tricky as their wavering demands need lots of alteration and quick response. One of the manufacturers’ biggest challenges while manufacturing customized is managing the team, which requires all the units to be synced.
To meet these challenges, advanced CPQ software came into existence. It allows buyers to view customized products according to their specs and other details. For example, suppose a website sells a car. In that case, CPQ solutions will help view the product by changing its components and showing variations, including colors, interior or outer body, etc.
Many people are nervous about buying made-to-order products because they’ve been tested before. Usually, when customers purchase customized products, they cannot see what their product will truly look like. Often, they may have ordered something that showed great in their mind but received a product that looks completely different. Pain from returning custom products bought online can increase that negative experience.
Let’s discuss how CPQ systems and sales configuration help businesses to manage customer demand and offer an engaging customer experience.
How advanced CPQ software Will Benefit Businesses
In online shopping, once in a lifetime, we all receive products that are different from what we think they would be and fail to meet our expectations. This breaks the user’s trust, and they will likely never return to the brand again. To keep this from happening with your customers, it's good to integrate CPQ systems into your manufacturing ecosystem.
To facilitate users to see the fine details of products with three representations, many online stores have adopted CPQ solutions which give the viewer the exact image of the product and help make variations, if any. The customer will know how the product will look after customizing.
They can see the customizable product within a few clicks before ordering. Advanced CPQ software can be of two types-static 2D and interactive 3D. Static 2D is a two-dimensional image, but the viewers can change the colors of the product with a click, background, material, etc. Interactive 3D configuration is an illustration giving you a 360-degree view that allows viewers to view the picture from every possible angle. The following points will help you to understand the reason to choose quoting software:
Increase consumer engagement
Advanced CPQ software allows customers to see the product to their preferred specifications before buying. This helps buyers to make satisfying decisions and will enable companies to show their product USPs on a broader picture. With advanced CPQ software, consumers can even modify the product in real-time, like color, features, and 3D model of the product, to know more about the product. It will make them understand what they will receive. Designed with Augmented Reality, CPQ solutions will catch consumers’ attention and induce them to buy them.
Lessen the rate of return
When the buyer receives the exact product as seen in the image, the chances of returning will automatically decrease. Advanced CPQ software helps view the same product and will view the variations that will look just like real ones. This will help the buyer to know how the product will look. Also, this saves the buyer from returning the products, leaving them stress-free. Plus, saving the time and effort of the suppliers by not resending the product. Visual product configurator aligned with the CPQ systems also communicates better with all teams by giving them access to product design in real-time. This allows them to see the change in design in real-time and start working based on the new specifications.
CPQ systems also save the company time, as modifying the product after completing complete development takes lots of time, increasing the product cost and causing frustration among teams.
Increase the scalability of the product images
Previously, through traditional photo shoots, the companies asked professionals to click all the variations of a single product which needs lots of time, money, and effort. Capturing the photo of the same product with different colors and angles is hectic. Advanced CPQ software helps companies draw 3D images of the product with every specification, allowing buyers to understand the product more clearly and suggest real-time changes if they want. This also protects manufacturers from after-completion alteration as buyers often ask for changes. When buyers do not receive the product to their satisfaction, they ask for changes, increasing the team’s workload and changing the product quote.
Calculating the quote for the same product with changed specifications is very frustrating. Also, sometimes buyers are not ready for the additional amount, which causes companies to face losses. So it is efficient to choose CPQ systems to help your sales team in sales configuration.
Summing Up
Advanced CPQ software helps manufacturers in managing a wide range of responsibilities. Empowered with Augmented reality, this tool changes the product into a digital object over the internet. Driven by customer expectations for unique, personalized products, the necessity for manufacturers to leverage data is more prominent now than ever. Creating such an ability requires businesses to integrate their existing systems with powerful new tools, such as Advanced CPQ software. This robust tool is helping enterprises to remove multiple legacy apps and manage all the processes with all-in-one CPQ systems that work as a centralized system and aid businesses in focusing on customer satisfaction instead of granular processes.
