Marketers nowadays must do more with less. They must engage their audience in a very individualized manner while staying under budget. Marketers who can accomplish this—connect with prospects and customers in a highly focused way—will be successful in generating revenue and ROI for their companies.
No marketing category has the longevity of email marketing, as the VentureBeat analysis shows. While some marketing trends come and go, email continues to be the most effective channel for modern marketers.
Email marketing reaches a wider audience
It's easy to believe that social media is the most effective way to reach the masses, with Facebook boasting over 1 billion active users and Twitter boasting 255 million. These are remarkable figures, but the facts on email usage aren't as widely disseminated.
Email is the web's currency, and everyone who uses the internet has an active email address. While Facebook and Twitter may appear to be ubiquitous, the ongoing battle over data breaches and privacy is causing many people to abandon some social media platforms
Your message is delivered via email marketing
If a marketer has to pick between adding a new email subscriber and obtaining a new Facebook fan, they should always choose the email subscriber.
For starters, 90% of emails are sent to the mailbox of the intended recipient, whereas only 2% of your Facebook fans view your posts in their News Feed. This is because Facebook restricts the number of times your posts display in the News Feed in order to encourage businesses to use paid advertising.
Email marketing has a higher return on investment
Given email's unrivaled conversion potential, it's no surprise that email is also the most successful marketing channel for generating ROI for your organization. In fact, email marketing generates an a3,800 percent average return on investment for firms, with a $38 average return on investment for every $1 invested.
CTO Email List
You can enable seamless interactions with your target market and positively enhance your response rate and conversions by using the AverickMedia Chief Technology Officers email list. CTO Email list is made up of data that has been verified, cleansed, and segregated, and is updated on a regular basis. As a result, the CTO Email Database allows marketers to obtain customized data that is tailored to their individual business objectives and advertising budget.