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Artists now have a more flexible option for reproducing their work in the sizes and on the surfaces that their consumers choose, thanks to digital printing. With today's digital printing technologies, such as fine art printing, an artist can create limited edition prints of their paintings without losing colour or quality. Any artist who sells their own original work knows that once it's gone, it's gone forever.

Imagine being able to print some of your most essential pieces on demand and selling them as high-quality art prints, frequently on the same media as the original. Suddenly, you've opened up a world of options for raising your work's revenue. Another approach to promote your work is to create fine art printing reproductions from your original artwork as an open or limited edition print.   

Advantages for Artists

Any artist who has had to transport a big painting to a customer or who has had a client tell them that the finished item is too large understands the importance of size. The artist has their work printed to whatever size and on whatever surface best suits the clients in their market with giclée and fine art printing. They do not reflect light and will not fade like other prints. Art prints come in a variety of styles.

Fine art printing is not only beneficial to photographers and painters, but they are also beneficial to digital artists. Digital art is becoming increasingly popular, and fine art printing gives these artists more options for displaying their work beyond the limitations of ordinary colour printers. Artists create work that is more interesting by adding brush painting to prints of their computer creations.

Archival Quality Printing

Giclee prints are a huge step forward in the reproduction of artwork and photographs. Giclee prints are created from a high-resolution digital scan that is then printed with archival inks on a range of materials such as canvas, vinyl, and various textures and weights of paper. This method provides colour accuracy and prints that are both light-fast and water-resistant.

To replicate runs of prints, artists have traditionally utilised offset lithography and screen printing. Both of these methods of reproduction use plates or screens. Giclée printing is a printmaking technique that entails sending a digitised picture from a computer to a large-format ink jet printer.

A typical giclee printer will employ a colour pigment-based ink set, consisting of red, blue, green, grey, photo grey, cyan, photo cyan, magenta, photo magenta, yellow, ordinary black, and matte black, to create a very high degree of colour reproduction with neutral greys. A giclee print created with pigment inks can last up to 100 years or more, depending on the paper type and storage circumstances.


One of the most rewarding and satisfying aspects of photography is printing your own work. It gives your images a physical dimension and may provide you with insights that would be difficult, if not impossible, to obtain in any other manner. This produces a high-quality computerised printing that appears to have been manually created.

Another advantage of fine art printing is that it allows you to go further into the things that photographically excite you, allowing you to build your vision; your distinct way of seeing the world.  The preservation characteristics of a giclee print are considerably improved when pigment-based archival inks are used.


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