IMARC Group, a leading market research company, has recently releases report titled “Africa E-Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the Africa e-commerce market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How big is the eCommerce market in Africa?

The Africa e-commerce market is expected to exhibit a growth rate (CAGR) of 26.5% during 2023-2028.

Market Outlook:

E-commerce, or electronic commerce, is the purchasing and marketing of goods and services online across various business models, including business-to-business (B2B), business-to-consumer (B2C), and consumer to consumer (C2C). It includes activities such as online banking, ticket booking, auctions, payment gateways, and customer support. E-commerce offers numerous benefits, including offering discounts, lowering inventory costs, providing hassle-free delivery of goods and services, and increasing profit margins. One of the most substantial advantages of e-commerce is its ability to provide a global reach, allowing sellers to connect with customers from all around the world. Moreover, e-commerce facilitates direct communication between parties, enabling faster transactions and improving overall business efficiency.  

What are the growth prospects and trends in the Africa e-commerce industry?

In Africa, the increasing demand for online shopping due to rapid penetration of the internet and smartphones represents one of the primary factors bolstering the Africa e-commerce market growth. This is further influenced by the growing presence of international companies in the region. Additionally, the COVID-19 pandemic significantly shifted consumer preferences from traditional brick-and-mortar retail stores to online shopping to maintain social distancing, which, in turn, is accelerating the market growth. Apart from this, the integration of e-commerce platforms with advanced technologies, such as predictive analytics, artificial intelligence (AI), and cloud computing, to improve business efficiency, minimize operational costs, and facilitate better decision-making, is creating a positive outlook for the market.

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Africa E-Commerce Market 2023-2028 Competitive Analysis and Segmentation:

Competitive Landscape with Key Players:

The competitive landscape of the Africa e-commerce market has been studied in the report with the detailed profiles of the key players operating in the market.

Africa E-commerce Companies: 

Alibaba Group (NYSE: BABA)Amazon.com, IncAvito Holding ABBidorbuy.com IncDHL International GmbHDealDey Ltd.eBay Inc. (NASDAQ: EBAY)GumTree.com LimitedJiji Press Ltd.Jumia Technologies AGKonga Online Shopping Ltd.Naspers Ltd.OLX Group.

Africa E-commerce Market Report Segmentation:

The report has segmented the Africa e-commerce market on the basis of business model, mode of payment, service type, product type and country.

Breakup by Business Model:

B2CB2BC2COthers

Breakup by Mode of Payment:

Payment CardsOnline BankingE-WalletsCash-On-DeliveryOthers

Breakup by Service Type:

FinancialDigital ContentTravel and LeisureE-TailingOthers

Breakup by Product Type:

GroceriesClothing and AccessoriesMobiles and ElectronicsHealth and Personal CareOthers

Breakup by Country:

South AfricaNigeriaEgyptMoroccoKenyaOthers

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Key Highlights of the Report:

Market Performance (2017-2022)Market Outlook (2023-2028)Market TrendsMarket Drivers and Success FactorsImpact of COVID-19Value Chain AnalysisComprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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