Market Highlights
The global agriculture equipment market size was evaluated at USD 155.68 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.0% from 2022 to 2030. Increasing mechanization in the agriculture sector coupled with the surge in farmers’ income is expected to be a primary factor driving the growth. Favorable climatic conditions for food production and government support with loan waiver schemes for farmers of all income categories are also presumed to favor the market growth. Technologically advanced agricultural robotics, such as autonomous tractors and flying drones to help farmers produce food at low costs to fulfill the growing demand for food, are anticipated to be better prospects for market growth over the forecast period.
The COVID-19 outbreak caused a slight slump in the agricultural equipment market in 2020. The restrictions imposed by governments to curb the novel coronavirus led to the temporary shutdown of manufacturing facilities, leading to production delays. As a result, the industry was negatively impacted in the first half of 2020. Several players such as AGCO Industries, Deere & Company, and Kubota Corporation witnessed a decline in agriculture equipment sales in H1/2020. However, as governments opened up economies in H2/2020, the demand for agriculture equipment bounced back and witnessed double-digit growth, a trend that continued till H1/2021.
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The sudden increase in demand for tractors, harvesters, and planters in H1 /2021 led to lower inventory levels for OEMs and their dealers in H2/2021. In addition, OEMs worldwide are currently experiencing a shortage of semiconductors and high commodity prices of steel, aluminum, and other raw materials. As a result, OEMs are unable to balance supply and demand, which may allow OEMs to increase their product prices ranging from 4% to 22% in the next few quarters of 2022, a trend that is expected to continue till 2023. However, strong crop production in Asian economies, notably in China and India, along with the need to replace aging equipment are expected to drive the growth of the market.
The high initial cost of agricultural equipment is anticipated to be one of the bottlenecks for adopting agriculture equipment, notably for small income farmers. The rental business is expected to be one of the new revenue streams for market growth to overcome such challenges. Companies such as KwippedInc.; JFarm Services (TAFE Corporate Communications); Mahindra & Mahindra Ltd. (TRRINGO.com); and MACALLISTER RENTALS are established players in the agriculture equipment rental business. Moreover, several start-ups are now engaged in developing applications that will help farmers connect among themselves. These applications will also help the farmers connect with rental companies in their vicinity.
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Market Segmentation
- Agriculture Equipment Product Outlook (Revenue, USD Million, 2018 – 2030)
o Tractors
o Harvesters
o Planting Equipment
o Row Crop Planters
o Air Seeders
o Grain Drills
o Others
o Irrigation & Crop Processing Equipment
o Spraying Equipment
o Hay & Forage Equipment
o Others
- Agriculture Equipment Application Outlook (Revenue, USD Million, 2018 – 2030)
o Land Development & Seed Bed Preparation
o Sowing & Planting
o Weed Cultivation
o Plant Protection
o Harvesting & Threshing
o Post-harvest &Agro-processing
Key Companies & Market Share Insights
The market is highly competitive due to the presence of a few prominent players and several medium or small-scale players worldwide. OEMs compete on parameters such as technological advancements, availability, price, and quality of products. Furthermore, Mergers and Acquisitions (M&A) are being undertaken as an attempt to improve market presence and to expand the customer base. For instance, in September 2019, CNH Industries N.V. opened new parts and service centers in Shanghai, China which helped reduce the product delivery time to the customers for New Holland Agriculture and Case IH agricultural equipment brands.
Similarly, in May 2021, CLAAS KGaAmbH acquired a minority stake in Dutch start-up AgXeed B.V. The acquisition was intended for the development and commercialization of autonomous agriculture machines. Besides M&A, OEMs also emphasize new product developments that enable them to strengthen their product portfolio, attract new customers, and increase the customer base, strengthening their presence in the market. For instance, in August 2021, John Deere introduced the new 6155MH Tractor, which delivers reliability and all the field-proven performance like the M series, envisage the company to attract a new customer base. Some of the prominent players operating in the global agriculture equipment market are:
- AGCO Corporation
- FlieglAgro-Center GmbH
- Agromaster
- Amazone Inc.
- APV GmbH
- Bellota Agrisolutions
- CLAAS KGaAmbH
- CNH Industrial N.V.
- Deere & Company
- Escorts Limited
- HORSCH Maschinen GmbH
- ISEKI & Co., Ltd.
- J C Bamford Excavators Ltd
- Quivogne CEE GmbH (Kiwon RUS LLC)
- Rostselmash
- KRUKOWIAK
- KUBOTA Corporation
- KUHN SAS
- LEMKEN GmbH & Co. KG
- Mahindra & Mahindra Ltd.
- MascarSpA
- MaschioGaspardo S.p.A
- MaterMacc S.p.A
- Morris Equipment Ltd
- SDF S.p.A.
- Tractors and Farm Equipment Limited (TAFE)
- Väderstad AB
- Valmont Industries, Inc
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