ALC Is Alarmed By Online Game Marketing

author avatar

0 Followers

Two big banners from Bet99 were spotted at the YQM Country Festival in Dieppe, New Brunswick, over the weekend. 온라인카지노 But this was not noticed by the Atlantic Lottery Company. It should be noted that this Ontario-based operator has not received permission from ALC to operate in the Atlantic region. Marketing in the region has led to several concerns for the Crown Company.

 

ALC is the only legitimate and government-regulated gaming and sports betting operator in Atlantic Canada. However, Crown is concerned that profits produced by offshore operators are not staying in the area for use in healthcare, education and road construction. Four states have invested about C$170 million in illegal websites, according to estimates.

 

Patrick Daigle, president and CEO of ALC, shared that regulators have noted an increase in advertising in the local market. He explained that such operators are not regulated by the Crown and do not pay taxes in their jurisdiction. Mr. Daigle reiterated that such game brands are not licensed to operate there, and that, as criminal law determines, is illegal.

 

The CEO explained that the study found that two-thirds of Atlantic residents do not know the activity is illegal because they see the spread of advertising and sports stars also support them. That's why many people believe that this kind of marketing is legal in the Atlantic region. But this is not true, Daigle explained in detail.

 

As for legitimate iGaming, ALC recently offered a digital casino platform in the provinces of Newfoundland and Labrador, which began offering regulated online gambling. The introduction of iGaming has been highly anticipated, as the province is currently the only Canadian jurisdiction without land-based casinos. The other two provinces are New Brunswick and Nova Scotia.

 

But gambling expert Dave Briggs says these gambling protocols are unrealistic and outdated. He says they're essentially illegal in this area, but actually Canadians have been playing on illegal websites for over 20 years. He also said the money could not flow from the provinces and be invested in problematic gambling resources.

 

While acknowledging ALC's claim to local currency holdings, Mr BRICS also believes lost revenue can be recovered through gambling and taxation legalization, highlighting the need for festivals to avoid illegal gambling advertising and highlighting the grey area in this regard, noting that tax revenues from thriving Ontario lottery game companies and outside operators are beneficial.

 

Meanwhile, ALC is working to improve its digital casino service on its official gambling platform. Crown Agency partnered with its subsidiary NeoGames S.A Wizard Games in August 2023, with the latter offering top-of-the-line online game titles to the lottery through the deal. Users can now take advantage of hit titles such as Spirit of Mustang and Flamin's 7's.

Top
Comments (0)
Login to post.