Video is an important part of your brand's online presence. It can be found on your social media channels, on product ads, and on your homepage. Did you know you could also use video to convert customers on your product pages on your website or other e-commerce platforms.
A study found that customers are 64% more likely than others to purchase a product if they first see a video of the product. Google claims that product videos online can drive traffic back to brick-and-mortar locations – 40% of those surveyed said they are more likely to visit a physical store after viewing a product video online.
Video can be used to promote product pages. It shows product colours, dimensions, and uses in a way that customers can see how they will fit into their lives. A clear, concise video can inform as well as entertain, answering customers' questions and thus increasing sales.
Amazon has more than 2 million sellers and 400 million products. How can you make your products stand out from the fierce competition? Video content can be used to enhance your Amazon customer experience.
1. Product Detail Page
These videos can be uploaded through Amazon Vendor Central. They appear on the Product Detail page at the bottom of the product images. Videos can also be uploaded to Seller Central if you are approved for Brand Registry. These videos can be used to explain key features of a product or show the product in action.
2. Amazon Store Page
These videos can be uploaded through Amazon Vendor Central and added to your Amazon Store. These videos can be used to highlight new products or features that you wish to attract attention to. You can also use the Store Page to introduce your company or tell your brand story through video content.
Your Amazon Store should serve as a lightning rod for brand awareness. Videos that educate and promote trust are a great way to increase customer satisfaction and improve your Amazon store's reputation.
3. Customer Video Reviews
These videos are uploaded by customers. These videos can be shared with customers via email marketing sequences and social media. Online shopping can be a scary option for some customers.
These customers worry that the product delivered won't meet their expectations. This can be overcome by Customer Video Reviews, which show a real person reviewing the product and possibly interacting with the product on camera.
Video content can be a great way to differentiate yourself from your competitors. This strategy is only one part of a consistent and comprehensive effort to optimize the Amazon customer experience.
