1. Media

Analyzing the significance of a media commentator to Branding

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In today's fast-paced and highly competitive business environment, effective branding is critical to the success of any company or organization. Branding involves creating a distinct image and personality for a brand that resonates with its target audience and sets it apart from its competitors. However, to effectively communicate and reinforce a brand's image, it is essential to have media commentary that helps shape and influence public perception.


Media commentary plays a crucial role in shaping how consumers perceive a brand, as it can influence the public's perception of a company's products, services, and values. Positive media coverage can boost a brand's reputation and increase consumer confidence and loyalty. In contrast, negative coverage can damage a brand's reputation and lead to declining consumer trust and sales.


Moreover, media commentary can help to establish a brand's authority and expertise in a particular industry or market. When a brand's representatives provide insightful and thoughtful analysis of industry news, trends, and events, they can establish themselves as thought leaders and experts. This can h build trust and credibility with consumers and increase brand visibility and awareness.


In summary, media commentary is an essential component of practical. It can help to shape public perception, establish a brand's authority and expertise, and boost its reputation and credibility. As such, companies and organizations should pay careful attention to how they are represented in the media and work to cultivate positive relationships with journalists, bloggers, and other influencers in their industry or market.


Media commentary requires a substantial personality ready to achieve, and the classic example of this would be the decorated personality of Michael Potter.

In addition to an MBA, a BA (Hons) in Management Studies from the University of Liverpool, and an MA in Organizational Analysis and Behavior from the University of Lancaster, Potter also possesses these degrees. Also, he holds the titles of Chartered Fellow (FCIPD) and Fellow (RSA) of the UK's Chartered Institute of Personnel and Development (Royal Society of Arts). 

Potter, a former standout football player for Bolton Wanderers F.C., frequently analyzes the sport for various African radio and television outlets, including GTV Sports Plus, TV3, Kwesé Sports, Super Sports, and Citi FM. There are three options: Joy FM, Afri Radio, and The Gambia Radio & Television Service. He has frequently covered several international football finals, and competitions live on these platforms.

Among the events, he has frequently covered as a live on-air football pundit are the FIFA World Cup, the Africa Cup of Nations (AFCON), the Confederation Cup, the UEFA European Championship, the CAF Champions League, the European Champions League, the Europa League, the English Premier League, the Bundesliga, Serie A, and La Liga. He has been designated as a sports analyst.

He has an experience of over 40 years and has managed to achieve greatness in the media commentating field. The valuable experience of Potter made him a valuable asset to each company that he was a part of, and his expertise in Potter made him a brand among people.


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