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Anti Stretch Mark Products Market Is Expected To Expand At A CAGR Of 5.1% By 2028

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Anti Stretch Mark Products Industry Overview

The global anti-stretch mark products market size was valued at USD 1.20 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.1% from 2021 to 2028. 

Increasing obesity issues due to the prevalence of unhealthy lifestyles is majorly driving the market. Growing skin concerns among pregnant women to get rid of stretch marks post-delivery are also expected to fuel the market growth. The beauty and personal care industry comprising skincare, cosmetics, haircare, and personal care has been affected by the COVID-19 pandemic as there have been widespread retail and convenience store closures leading to the weakening sales of various stretch mark removal products in the global market.

Gather more insights about the market drivers, restrains and growth of the Global Anti Stretch Mark Products Market

Stretch marks are prevalent in adolescents during growth spurts of adolescence. They are also commonly found in people who suddenly gain or lose weight. According to the Trust for America’s Health report published in 2020, the U.S. adult obesity rate stands at 42.4% and has crossed the national rate for the first time and the national adult obesity rate has increased by 26% since 2008. Growing concern related to obesity is expected to favor product consumption.

Additionally, the rise in the consumption of calorie-laden fast food by a large population can cause stretch blemishes, thereby driving the demand for such products. Conventionally, anti-stretch skincare products were mostly available in the form of cream and lotion. However, nowadays, a large number of brands offer these products in various forms, including body butter, serum, and massage oil. An increasing number of consumers are adopting such products.

Massage oils are widely adopted among women across the globe and are considered to be one of the most popular products offered by renowned brands such as Weleda and Bio‐Oil. Coconut oil, almond oil, olive oil, palm oil, and tamanu oil are the most commonly used ingredients in these products, which are known for reducing the appearance of stretch mark blemishes.

According to the American Academy of Dermatology, applying hyaluronic acid and tretinoin to early stretch blemishes makes the spots less noticeable. Hence, many brands have been focusing on such specific ingredients for manufacturing and marketing products. For instance, SkinSociety, an e-commerce retailer, sells several products offered by various brands including Eucerin, Elancyl, and Lierac Paris containing hyaluronic acid explaining the underline benefits.

Japan is one of the promising countries in the Asia Pacific market in terms of consumption and is expected to expand at a CAGR of 5.4% during the forecast period. The wide availability of products by regional players is the key reason contributing to the country-level growth.

Browse through Grand View Research's Beauty & Personal Care Industry Research Reports.

  • Massage Oil Market – The global massage oil market size was valued at USD 2.60 billion in 2019 and is expected to witness significant growth in the forthcoming years. Rising awareness among consumers regarding massage as an effective remedy for the treatment of various health reasons, such as pain, soreness or spasm, and arthritis, is expected to be a key factor in driving the industry.
  • Palm Oil Market – The global palm oil market size was valued at USD 63.7 billion in 2021 and is anticipated to grow at a compound annual growth rate (CAGR) of 5.1% in terms of revenue from 2022 to 2030. The market is driven by exponentially growing demand from the food, beverage, biofuel, energy, personal care, and cosmetics industries.

Anti Stretch Mark Products Market Segmentation

Grand View Research has segmented the global anti stretch mark products market on the basis of product, distribution channel, and region:

Anti Stretch Mark Products Outlook (Revenue, USD Million, 2016 – 2028)

  • Creams
  • Body Butter
  • Lotions
  • Serum
  • Massage Oil

Anti Stretch Mark Products Distribution Channel Outlook (Revenue, USD Million, 2016 – 2028)

  • Hypermarket & Supermarket
  • Pharmacy & Drug Stores
  • Specialty Store
  • Online
  • Others

Anti Stretch Mark Products Regional Outlook (Revenue, USD Million, 2016 – 2028)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

Market Share Insights

  • October 2020: Cipla Health launched a mother care range including stretch mark cream, which helps to keep the skin moisturized, improves skin firmness, and minimizes the visibility of such blemishes on the surface.
  • September 2020: The Himalaya Drug Company launched a two-step skincare routine, Himalaya Stretch Mark Oil & Cream, to help reduce the appearance of such blemishes during and post-pregnancy for mothers.
  • May 2020: Mustela launched a 2-piece Fragrance-Free Maternity Skincare Set featuring the Nursing Comfort Balm and EWG-certified Fragrance-Free Stretch Marks Cream. 

Key Companies profiled:

Some prominent players in the global anti stretch mark products market include

  • L’Oréal S.A.
  • Beiersdorf AG
  • Mustela
  • The Clorox Company (Burt’s Bees)
  • Bio Oil
  • Clarins
  • Earth Mama Organics
  • The Estée Lauder Companies Inc.
  • Himalaya Global Holdings Ltd.
  • Crown Laboratories, Inc. (StriVectin)

Order a free sample PDF of the Anti Stretch Mark Products Market Intelligence Study, published by Grand View Research. 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.


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