Technology has conquered the entire fashion and luxury industry, and in the next decade we will see this sector renew its face and business methods. As technology is at the core of the business model, we will see how brands will use it in their dealings with their customers, as it is used in various aspects of the model, including fabric production, manufacturing, and sales. Modern engineering has begun to understand what consumers want and what trends will determine the future of the clothing business. Therefore, it can be assumed that the future of apparel brands depends on how well they use technology to streamline their supply chains. Clothing design software goes in the same direction and allows its customers to thrive in the fashion industry with new customization and digitization capabilities. These modern solutions help brands enable their customers to easily design their clothes and create the fashion everyone fears.
Clothing design software enables brands to adapt their business to modern demands:
In recent years, the fashion industry has increased its perception of virtual reality and augmented reality. Their installations have allowed clothing brands to virtually try on their customers, and websites or offline stores equipped with these modern solutions allow them to experiment with their looks. The use of Augmented Reality/Virtual Reality in fashion opens up a number of possibilities for fashion retailers. For customers, this means a smoother user experience and several additional benefits. Therefore, the apparel industry is expected to soon become a $2.4 trillion industry thanks to its nature which is a hotbed of new trends, both in aesthetics and e-commerce. The industry in the past has always been open and receptive to changes and innovations, and when it is evident that technological advances will dominate the industry, it is certain how much the fashion houses will change.
The latest technologies, including augmented reality, offer lucrative challenges and opportunities, especially in the apparel, cosmetics and accessory sectors. However, as science advances every day, the apparel sector has been bombarded with other IT developments to become a better functioning industry. And it's fast. Many fashion experts and stakeholders believe that recent pilots and investments are bringing augmented reality closer to reality and the rate at which it is improving. This allows digital clothing to be sold to many fashion houses and increases sales and reduces stroller abandonment rates. It will also be an important milestone on the way to the ultimate vision for AR glasses.
After discussing various examples and reasons why digital technology is gradually updating the fashion industry, we need to focus on the strategies this clothing brand is pursuing in order to be successful in the market.
Here are some ways fashion houses are increasing their market share and how they need to inspire SMEs to grow:
1. Profitable opportunities for investors
It is impossible to find someone who is least interested in investing in technology. Many stakeholders and tech giants can see the potential benefits of the growing AR apparel trend in the apparel industry. They are expanding their efforts beyond the entertainment value of great video on social media. And Evan Spiegel, CEO and co-founder of Snapchat, believes this will help brands reduce their returns. Speaking to Vogue Business, he said: “We are laying the groundwork for a better online shopping experience. We believe that helping people find the right size and improve the testing experience can increase conversion rates and reduce response rates. Additionally, a Shopify study found that using 3D and AR can reduce returns by up to 40 percent and increase conversions by 97 percent. Brands should be devoted to reform activities that can have a direct impact on retail.
Dress-X, the first multi-brand international digital fashion retailer to create fashion by selecting designs from well-known brands. She is one of those who sell clothes online that are ultimately designed to be compatible in different universes. The multibrand retailer plans to experiment and bring wedding dresses to market with digital outfits worn on Zoom and maybe even digital wedding gowns. His case explains that cyberspace offers many opportunities for the apparel industry. Plus, tech giants like Apple and Facebook are poised to create potential platforms for wearing and viewing digital clothing through AR glasses. Thus, on a case-by-case basis, it becomes clear that digital products become an important source of income for all fashion retailers after a while. Digital brands like Rtfkt, The Fabricant, The Dematerialized, Dress-X, and others are showing the possibilities that exist today, but the market will truly explode when technology hits the mass market through a new generation of wearables.
2. Work in real time
By far, most of the virtual solutions in the apparel industry have been fleece jackets or solid constructions, mainly because these garments are easier to wear and look realistic. Tight clothes that adapt to innumerable body shapes and obey the laws of physics are still in sight. It also includes a lack of perfect “tracking accuracy”, which makes clothes appear to be lying on top of the user rather than wrapped around them. This shows that there is a lot of room for improvement, especially when real-time fabric simulation will be critical in making the experience more authentic. The Fashion Innovation Agency recently worked on a project with visual effects company Digital Domain to use machine learning to simulate hyper-realistic fabrics.
Another driver of augmented reality in the fashion industry is the increasing intervention of millennials, who grew up with access to the internet and smartphones. These young shoppers have seen the world move from end to end and if they have the opportunity to buy something that can be made and ordered in real time, then why stop buying a branded clothing service.
Other challenges are not like novels; Pagotto Rtfkt says technological know-how. “The problem is always the same. Fashion brands do it to say, “I do and I innovate,” and they don't invest in [capability] in the long term. You need talent within [the company]. Talent exists among people with video games, but people with video games don't want to work in fashion. ”
Conclusion-
In short, as technological innovations continue to surprise the fashion industry, now is the time to invest in this industry. This increased use of technology has created intense competition in the market, which offers many opportunities for customers to experiment with their fashion sense as consumers are no longer eager to see drastic changes in the industry. iDesigniBuy clothing design software offers seamless shopping full of tech experiences; AR technology could be a natural choice for the fashion industry. Customization solutions offer technological advancements for clothing brands that are produced at high speed.
