Apple proclaimed an essential offer for other streaming service providers to get relief from paying a 30% fee. Now, streaming services such as Netflix and Amazon doesn’t have to pay an amount to Apple in case users try to download or rent a movie alongside TV shows. Although Apple proclaimed about its decision yesterday, it’s come under a specific program, which is quite earlier. The program has been started by Apple when Amazon Prime Video has been updated with iOS, and Apple had permitted it for app purchases. However, the accurate existential date of the subsequent program cannot be presumed, but the service has been provided by Canal+ and Altice One.
Recently Apple has stated about the subsequent program in an interview in which its spokesperson said that the program had been crafted for a limited time. Alongside they added, the program is for the companies that obtain an external way of payment. Thus the Apple store doesn’t handle its payment system. When asked in the interview about any prerequisites to avail of that program, the spokesperson revert by saying the service provider just has to compile Apple services, features, and apps that must include Siri Support, AirPlay2, and Universal Search.
The interview went quite late, and several more questions asked in which they also mentioned specific terms and conditions of the program. They stated that the program is only for the purchases done by individuals, and it doesn’t come under subscription thing. However, various big entertainment providers such as Video game companies, including Epic Games unable to integrate Apple terms and conditions, whereas streaming services such as Netflix and Amazon Prime, have qualified for this program.
The major purpose of this program is to provide great offers to the customers by the streaming services provider. The offer includes various Apple services such as Airplay 2 support, tvOS, and more beneficial apps such as Apple TV. Apple has till now proclaimed about Altice One, Canal+, and Amazon Prime video in reference to their qualified streaming service providers. However, there are rumours of Netflix joining this lineup soon. The customers will also get benefits such as renting or purchasing movies and TV shows.
The initiative led by Apple seems out to be a significant one as they have depleted straightly 30% of their store fee. However, being an influential marketer, we probably know that Apple is aware of all its decision. The subsequent program is definitely going to prove an influential one too. Till then, let us just all wait and see what this decision of Apple turns out to be and how much profit does it provides to them as well as the audience.
Kellie Minton is an avid technical blogger, a magazine contributor, a publisher of guides at mcafee.com/activate and a professional cyber security analyst. Through her writing, she aims to educate people about the dangers and threats lurking in the digital world.