April fool’s day is not just for pranks and making fun. For the big business houses and even small businesses it’s a matter of opportunity to be in trend. April fool’s day marketing bring in the customer’s attention and tap in the traffic with their innovative branding ideas, strategies, and marketing campaign
• Prank well – When it comes to practical jokes on April Fools’, you can easily take it too far. This could result in a negative buzz around your company. That is why, knowing not only if you can make a prank, but how to do it well is essential for the success of the campaign.
• Know the audience inside out – Establish a customer profile that will be a baseline for the nature of your joke. Age, gender, location and a rough idea of their interest will give you a good idea of what types of jokes are welcomed and what might be frowned upon. Of course, you won’t have 100% accurate data
• Invest time in campaign – It’s effortless to take an easy route and slap a catchy subject line that will refer to April Fools’ Day, but that technique will not make you memorable. And the end goal is to stand out in the crowd, not be a part of it.
• Supporting promoters – Good promotion is the key to making the joke seen by many people. However, there is a catch when it comes to April Fools’ Day.
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