It all relies on your goals, your target audience, and the message you want to convey to them.
I can offer you some general guidance, though.
(In fact, we recently wrote a comprehensive blog post discussing the pros and cons of selecting between live action versus animation.)
The finest uses for live action are:
adding a human touch to your company. Human features naturally captivate us, and sometimes all you want to do is convey a genuine human emotion. In this regard, live action outperforms animation.
showcasing a particular actual site. You should showcase your firm in a real setting, such as a hotel or an elderly person's home, if it is centered around a special location or excellent personalized customer care.
putting an actual product on display. You may sell purses or hamburgers. Unless your USP is something like the simplicity of the purchasing process, it wouldn't make sense to use an animation to promote your product in either scenario. No, you want the audience to witness the actual caliber of your merchandise.
visualizing the practical operation of things. There are instances when all you need to do is demonstrate to your audience in precise, real-world detail how a process operates. This is very helpful for instructional videos.
extremely strict deadlines. Live action can be arranged, recorded, and edited quite rapidly if necessary. Longer, more ambitious projects will undoubtedly take weeks or months to complete, but sometimes you might just need quickness.
Live action is constrained by:
imposing greater limitations. The unadulterated potential of animation is absent from live action. With the right budget and time limits, animation allows for nearly limitless creativity, whereas live action is limited by the constraints of reality.
being more difficult to modify in the future. It will be very expensive and time-consuming to add any fresh footage after production is finished. On the other hand, animation can be altered whenever. Therefore, live action can be ideal if your company is well-established. However, animation can be something to think about if your startup is in a perpetual state of change.
Best uses for video animation service are:
streamlining intricate procedures. Explainer animations are widely used for a purpose. Animation excels at condensing messages into the most important parts and conveying complex ideas in a clear and concise manner.
vids with a style. Is it truly your goal to use a film to promote your brand? Would you like to try something unique, fashionable, and quirky? Live action is far more difficult to accomplish than animation. Animation can appear way you choose to represent your brand and business, from hand-drawn to hyper-realistic.
putting concepts in abstract form. An animation could be beneficial if you sell intangible goods or services. Customers want a sense of what you offer and a step-by-step explanation of how your service operates.
This is possible with animation, which may also use graphs and charts to show other abstract data like numbers or statistics.
Making whatever your heart desires. While animation is unrestricted by reality, live action is. You may customize the way it looks and sounds. Anything is theoretically possible to construct.
changing in the coming years. A file that may be modified and returned to at any moment is called an animation. In six months, do you want to revisit your video and make any necessary adjustments based on new knowledge? Animation doesn't have any issues with any of it.
What restricts animation is:
generally moving more slowly. Although it's not a hard-and-fast rule, animation often moves more slowly than live action. This is due to the fact that an animation must be created entirely from start, including choosing a visual style and drawing backdrops and characters.
That's it, then. I hope this was helpful, but ultimately, the choice should be dependent on your objectives and the target audience for your video.
Why does the production of animated video films demand such high production costs when there is no need for filming?
There are numerous types of animation, including hand painting, stop-action, computer generated imagery, rotoscoping, motion capture computer graphics, and more.
Stop action takes a lot of time, much as the Aardman Animation movies. One of the techniques used to create the initial Tron's pseudo-animation was rotoscoping. On sheets of clear cellulose, the whole cast of classic Disney films was painted by hand.
Let's take a quick look at the expenses unrelated to hair, makeup, lighting, locations, or trailers.
A script will always cost what it costs because it is a script. Directors and producers get paid in advance.
A visual is a visual whether it is live action or made up on the spot, and it needs to be made by a group of artists who plan and carry out precisely scheduled and coordinated narrative sequences in a deliberate style and mood.
