Mobile applications have become the daily snacks that we need every few hours between other activities. Some people consume apps with caffeine, while others like to sit in peace and enjoy the same.
A lot of apps get downloaded every day, and a lot of them are also uninstalled.
DO YOU KNOW WHY?
Because of their poor performance, low standards of UX, and many other reasons! Therefore, New Google and Ipsos research monitor the pattern in which people consume apps and engage with them. Not only this, but it also suggests brands about improvement and rectifications in their process.
We have a question for you- What do you do right after you wake up?
Well, you don’t even have to say it out loud! Because even before stepping off your bed, you might have checked on your meetings, schedule, etc., using apps on your mobile phone.
Did you know?
People spend an average of 30 hours per month on apps!
Undoubtedly, it is a BANG ON opportunity for entrepreneurs to connect with their potential customers and enhance communication to build eternal relationships. Not only this, but mobile app marketing is the cherry on the cake being utilized as a powerful strategy by businesses.
But, what is mobile app marketing?
Mobile app marketing comprises an advertising experience that boosts a brand’s offline experiences, e-commerce, etc. In simple words, it helps associate a brand with its potential and loyal consumers via app marketing strategies.
Notably, there’s no other magic spell that the brands may use to help their apps appear on top of search engines.
WHICH IS WHY it is vital to strategize.
HOW? We’re listing below a few:
Mobile App Marketing Strategies: The Magic Spell!
1. What’s the Purpose of Your App?
Before starting with the app development activity, you must figure out the purpose of building the app. Therefore, you must have answers to questions like:
- How will your app solve the problem of your potential audience?
- What will be the monetization strategy?
- ETC!
It is crucial to set your app goals right and then move ahead with other important decisions.
2. Lay Plans for Continuous Growth
Why would anyone want to download your app when there are thousands of substitutes? If you haven’t thought of the same, you need to THINK AGAIN!
Introduce your audience to the element that no other app offers and will exclusively benefit your app users. Therefore, give them a reason to trust your brand and acquire benefits out of the same.
3. Begin with a Salutation
It is said that “The first impression is the last impression.”
As mentioned earlier, many apps are downloaded but are uninstalled within the first three days. On the other hand, there are apps that are not even downloaded.
Therefore, to keep your customers hooked to your services, start by sending a warm greeting to catch their attention. It is likely to leave a positive impression, and there are chances that the consumers will come back again.
4. Enhancement of App Store Page
Nobody has the time to go through paragraphs of descriptions on what your brand does or sells. Therefore, you must ensure that the description you provide is easy to read and understand.
Additionally, people believe in reading reviews before downloading an app. So, you must encourage your active users to leave a review on the app store to help other potential users with their decision-making.
5. Choose the Right Marketing Channels
REMEMBER, your potential customers can be anywhere, on any platform! Therefore, marketing through numerous channels will be the most effective plan. Build a strategy that would help you target your audience via various channels and wait for productive results.
6. Influencers and Bloggers are in Trend
Following the trends is most likely to capture one’s attention! Undoubtedly, people look forward to influencers and do what they suggest.
It is an exceptional strategy that could help you bring your brand in front of people’s eyes! All you need to do is look for people with a huge audience and higher engagement rate, and you may collaborate with them.
- Promote via social media posts
- Plan ad campaigns
- Develop sponsored blogs
- AND WHATNOT!
The best part is that influencer marketing does not burn a hole in your pocket and is an effective marketing method.
7. Do Not Forget Your Existing Audience
No matter you’re adopting new tech and trends and digitizing your business, you must always emphasize your existing audience. So, take them along and seek their support to give your app the push it needs!
8. Giveaways and Contests are the Keys to Customer’s Heart!
To build a solid consumer base, running giveaways and contests is an intelligent way to attract app users. Make sure that you offer a value-added gift to your winners or participants, so they don’t uninstall your app after the contest is over.
9. Outshine via Social-Media
If you have someone SEO-savvy in your team, that’s definitely a brownie point as they can help bring organic traffic.
But attracting traffic is not enough! You must also be able to turn them into your users. Therefore, it is possible if you closely work with creating interactive and engaging social media content.
To Sum Up!
Many marketers follow an assumption that their customers head to the App Store or Play Store to find and download new apps that would add to their convenience.
Let’s break the fact that IT’S NOT TRUE!
Sure, it is a popular way to learn about new mobile applications; however, there are other modes. For instance, a YouTube video is a tremendous influencer, or an app could intrigue during regular surfing.
We’re sure that you might have landed on certain apps while surfing for other information!
An app must stand out to get noticed, which is why it is essential to work on app ideas that are not being offered by anyone else.
What do you think?
Also, not to overlook mentioning, hiring the best mobile app development company has a great role in contributing to a brand’s success!
So, CHOOSE WISELY!
Have a great day!
