With more than 500 algorithm updates every year, Google single-handedly transforms the scenario of the digital marketing landscape and has successfully managed to dominate the space over the years. The secret why Google is so efficient and successful in its digital marketing endeavors lies in its business models. Google pays 7 billion dollars to Apple annually to be the default search engine in all its products. With this strategy, it covers iOS devices and android devices. Google is the one who radicalizes the whole android portfolio, hence, by default, Google is the custom search engine for Android devices as well. This way almost every smartphone user is using Google to surf the internet except for countries like China where they have banned Google and use their own local search engines.
Now with such a huge demographic, the possibilities of brand campaigning and brand awareness are practically boundless. To make scalable advancements in the field of digital marketing Google has launched an array of tools and products for digital marketers. We would be discussing one such tool from Google which is used for data tracking.
Google data studio is a fairly new tool from Google which when paired with Google search console can provide exceptionally positive results. It is practically a data dashboard that is highly functional and can be customized according to the end user’s needs. Google data studio is a data repository that pulls information from various sources such as Google Analytics, AdWords, Google search console, Youtube searches, and various other third party websites. In fact, it is just like a CRM dashboard only for your SEO strategies. It helps you to detect fatal flaws in your SEO strategies.
Here are other reasons why Google data studio is crucial for your SEO campaigns:
1. Data sources
Google data studio might look like a normal dashboard at the very first glance, some might even term it as an alternative or an upgrade to the existing dashboard of Google analytics. But, a deeper dive into the functionality of the dashboard reveals that it can gather data from multiple data points one of which is Google analytics. So comparing Google Analytics to Data Studio is like comparing a river to an ocean. You can customize the data sources that you need to be pulled information from. Some common platforms from which data is used to create SEO campaigns are:
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Google AdWords
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Google analytics
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Google search console
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Youtube
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SQL
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Structured databases
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Indexed web pages
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Third-party websites
You can connect to third party websites using the connectors feature in the data studio. These connectors will help you pull your performance information from popular websites such as Amazon, Facebook, Twitter, eBay, and other local eCommerce and social websites prevalent in your region.
2. CustomizationThe one feature that appeals to every user is that Google data studio is a customizable dashboard. You can alter the sources of information that you need to be displayed and also change the way you want your information to be displayed. There are easy to use features that let you drag and drop elements in and out of your dashboard. You do not need to be a coding master to achieve this, you can also reflect on various factors that affect the ROI of your business. This can help you in radically changing your business model to achieve maximum output and efficiency.
Other customizable features include changing the color and theme according to your liking, editing text and text holders, and customizing the SEO reports.
3. Sharing and communicationUsing Google data studio to connect with your team members is absolutely easy and time-saving. You can grant or revoke access of your team members, set customized permissions, and see the performance and their reviews on the dashboard itself. If you prefer to give every team member a printed version of the reports and the performance then you can do so by emailing or printing the reports in PDF format. Also, all these features and metrics will be based on real-time data. The analytics will track and measure the performance of your online campaigns for every second so that you do not miss out on any update. You can also apply filters on data representation based on date, user type, region, and other parameters.
All these extensive and useful features of Google data studio makes it one of the most essential tools for increasing the organic reach of your brand. And if still, you have your reservations regarding the latest offering from google then you can give it a try as it is free for all. There is no upfront fee or hidden charges to use this tool.
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