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Automotive Infotainment Market Trends, Demand, Scope Research Study, Analysis

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Global Automotive Infotainment Market Overview

The global automotive infotainment market is estimated to secure a CAGR of 5.91% during the forecast period.

Global Automotive Infotainment Market Highlights

Over the past few years , the global market for automotive infotainment has experienced potential growth, and it has been analyzed that the market will grow at the same rate during the forecast period. During the forecast period, the automotive infotainment market looks promising due to major driving factors such as increased support for open source and standard application development platforms, provision for smartphone integration with IVI systems and increased demand for infotainment systems in vehicle mass production and the incorporation of infotainment with other systems.

However, the market also faces some challenges, such as various product lifecycles for smartphones and embedded infotainment systems, driver disturbance, design complexity, growing concerns about data protection, difficulties in prioritizing content and others.

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Global Automotive Infotainment Segmentation

The global automotive infotainment market has been analyzed based on operating system and region.

On the basis of the operating system, the market is divided into QNX, Microsoft, Linux, and others. The QNX segment had the largest market share in 2018, and predicted substantial growth over the forecast period. Linux is expected to take the lead in this segment in the long term, as car manufacturers and their suppliers are drawn by the advantages of the OS and its openness to open sources. While Microsoft segment is projected to witness the highest growth over the forecast period due to extensive use of the Microsoft platform by suppliers such as Ford, Kia, Fiat, Nissan, Renesas, and Freescale.

Regional Analysis

In terms of value, the North America market emerged as the leading region followed by APAC and Europe. In terms of value, the US dominates the North America automotive infotainment market in 2018 , and is expected to maintain its dominance over the forecast period as well. As far as innovation in the car industry is concerned, North America is a mature economy. Owing to the increasing demand for passenger cars, the automotive industry expects a huge investment from several giants. The whole automotive industry is undergoing a revolution in North America and automotive infotainment plays a crucial role in shaping the market. This market has seen a remarkable growth due to the major driving factors such as a wide range of groundbreaking infotainment devices that have turned into a revolution for the automotive sector.

Asia-Pacific is without doubt one of the most promising regions worldwide for the automotive market. Asia-Pacific has emerged as the fastest growing region on the global automotive infotainment market, supported by the emerging economies and their growing GDP. In addition , the growing population and per capita income also created significant scope for the growth of both the automotive industry and the infotainment market.

Europe is expected to witness a healthy growth in the global automotive infotainment market, which has also contributed significantly to the growth of the automotive infotainment market in Europe due to the increasing demand for premium or luxury vehicles. The thriving automotive industry in Europe is translating directly Growing into the market for automotive infotainment. The market for automotive infotainment benefits from core research and development projects undertaken in this region by major automakers such as BMW, Volkswagen, Ford and Renault. The automotive infotainment market is expected to see healthy growth during the forecast period with manufacturers installing infotainment systems in entry-level vehicles to gain greater market share.

Key Competitors

The key players of the Global Automotive Infotainment market are Delphi Automotive PLC (UK), Alpine Electronics, Inc. (Japan), Harman International (US), Continental AG (Germany), Panasonic Corporation (Japan), Pioneer Electronics (US), Garmin Ltd (Switzerland), DENSO CORPORATION (Japan), KENWOOD Corporation (Japan), and ALLGo Embedded Systems Pvt Ltd (India).

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