In today's AWeber review we will be talking in details about the different features offered by Aweber – one of the top 3 Email Marketing tool available in the market.
What Does AWeber Do?
AWeber is one of today’s leading email marketing service providers, AWeber uses ultra-smart software to help small companies launch effective email marketing campaigns without any technical knowledge. The company focuses on providing automatic emails, newsletters, messages, and list building tools that help businesses connect with their customers. Popular among bloggers and affiliate marketers, this software has the ability to automate almost every marketing task a successful campaign needs.
For anyone looking to automate their sales process, increase customer engagement, boost sales, and build a trustworthy relationship with clients, they should be looking at AWeber. With a wide option of over 150 customizable email templates, this platform offers companies the freedom to automate the entire marketing process with just a few clicks.
A Little About Their Background
With over 20 years of email marketing service under its belt, AWeber has proven its worth over time, with more than one million satisfied customers around the world, who completely rely on its expertise to connect with their customers. Founded in Chalfont, Pennsylvania in 1998 by Tom Kulzer, AWeber has made a name for itself with over 1,000 software solution partnerships. Here’s what the company’s website says about their services ‘’We’ll knock your socks off with 24/7 customer service, amazing educational resources and email marketing software that’s easy to use.’’
AWeber’s mission statement says‘’ Our mission: deliver powerfully-simple email marketing for small businesses that does 90% of the work for you. We leave 10% for you to have fun!. Says it all. If you’re into email marketing, and you’re not sure what to use? Here’s why you should be looking at AWeber.
An Overview Of AWeber’s Services
- Capturing emails and creating mailing lists from over 100 customizable templates.
- Designing newsletters to be sent to the subscribers on your list and tagging emails to create triggers.
- Automating your emails and scheduling them to be sent whenever you want through an autoresponder.
- Analyze statistics related to your email marketing campaigns and track results so you can see what is working.
- Conducting split tests on your campaigns to see what delivers best, so as to increase your company's ROI.
Features We Considered In Our AWeber Review
1. AWeber’s Ultra- Smart Autoresponder
AWeber’s most acclaimed feature is the autoresponder, this amazing feature allows you to create email responses in advance and set a schedule for them to be delivered automatically. The autoresponder sends emails to your customers in your absence. You can also automate ‘’Welcome’’ and ‘’Thank You’’ messages for clients visiting your online pages. In addition, it sends emails to clients promoting special offers, discounts, deals, and announcing new products without you having to lift a finger.
AWeber’s smart autoresponder functionality, allows you to determine what and when to send to users. You can separate subscribers into different groups, using tags and engaging with each group differently. The best part is, AWeber guides you, on what to send to who, based on actions they perform in your funnel.
2. Contact List Hosting And Management
AWeber helps you manage your email list with a few clicks. With the contact list management tool, you can easily categorize your clients into separate groups and target them separately. AWeber has rolled out the red carpet to provide your customer with the best available user experience, through updates, announcements and follow up messages with everything else in between.
Aweber allows you to import contacts lists and related data into their platform and the Pro version is unlimited. AWeber supports all kinds of file formats from XLS to XLSX, TSV, CSV, and TEXT, so you can upload a list from anywhere and it will be compatible.
One of the highlights of AWeber is the number of integrations the platform supports, with over 100 integrations, every aspect of doing business is taken into account, from simple call-to-actions to complex marketing analytics solutions. Here are some of the most popular integrations you can use with AWeber.
- GoTo Webinar
It’s also possible to create your own customized email marketing apps using AWeber Labs, this API programming tool gives you the freedom to use Aweber data to build your own optimized email-marketing app.
4. Landing Page Builder And Templates
AWeber’s latest addition to its marketing toolset is the landing page builder, this tool gives you access to a vast array of editable templates, all you have to do to get a dynamic, aesthetic, and converting landing page is to play around with colors, fonts, images, and a few other simple elements. Most of these pages come with sign-up forms that lead straight to your email list. You can publish your landing pages on the web or link them to Facebook and Google.
5. AWeber’s Split Testing
The magic in online marketing lies in finding what your audience wants and delivering it to them. And this can only be done by testing multiple variants. AWeber’s split testing gives you the latitude to find out what works best without breaking the bank.
The concept is simple: you create two or more versions of an email or a page, and send them out to your customers and then, compare the success rate of each by looking at metrics like:
- Delivery Rate
- Open Rate
- Click-Through Rate
AWeber has simplified the whole process so that you can segment your customers into groups, test emails side-by-side, and get insight into what works and what does not.
6. AWeber Pricing
AWeber’s two basic subscription options are the Free and Pro plans, both plans come with the same features; the only difference is the number of emails you can send and the size of your email list. The Free plan supports fewer than 500 contacts while the Pro plan is unlimited. Initial pricing starts at $19 per month and increases depending on the size of your subscriber list. For example, AWeber Pro for 10,000 – 25,000 subscribers costs $146.15/month if billed annually.
AWeber’s price point is on the average side when compared to its competitors. For instance GetResponse and Mad Mimi are cheaper but offer less features, while Mailchimp, and ConvertKit cost more and offer more features.Get AWeber For Free Today
Like all good things in life, AWeber too has its downside, the major low is that the landing page builder does not allow A/B testing. This means there’s no way of finding out if your landing page converts or not. You can’t add a Facebook pixel to your templates.
However, If you can build your marketing strategy without having to split test your landing pages or find a way around it then Aweber should be at the top of your list for email marketing softwares.
All in all, AWeber has a lot to offer, it is a well-balanced marketing software with an easy-to-use interface, great functionality, and good value for the money. In case that’s not convincing enough, Aweber also has a Free plan with all essential features and an even better Pro plan.
In addition to its vast integrations, AWeber has an award-winning support system available 24/7 which allows you to navigate any difficulties you encounter. We strongly recommend AWeber as a solution to all your email marketing needs