1. Food

Ayurvedic Herbs Market Analysis, Revenue, Price, Market Share, Growth Rate, Forecast 2027

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In the recent past, the ayurvedic herbs market has gained tremendous popularity across the world. This popularity is attributed to the consumers that have become more informed about the benefits of organic and natural medicines. Demand for ayurvedic herbs has risen incessantly due to the growing health concerns regarding the apparent side effects of western medicines and reliance on traditional ways of treatment, ayurvedic products. During the COVID-19 outbreak, the world witnessed massive deaths and the uncontrollable spread of disease. To meet the pressing demand for greater immunity, the research teams ramped up their R&D activities. The healing and curing capabilities of ayurvedic herbs coupled with extensive and deeper immune power to fight against viruses have surged demand for these herbs exponentially.

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Government initiatives such as awareness programs & campaigns, subsidies, etc in India are likely to shore up the usage of ayurvedic products during the forecasted period. These products are conveniently making their way to rural and urban areas at the helm of improved accessibility of ayurvedic products and enhanced distribution networks. Furthermore, significant spikes in income, economic growth, and per capita expenditures on healthcare products are poised to expand the global reach of ayurvedic herbs. On the whole, this favorable market scenario is set to facilitate rigorous R&D initiatives, creating profitable outcomes across the ayurvedic herb market.

Widespread Use of Ayurvedic Herbs in Skin Treatment Paves the Way to Market Fruition

With consumers becoming more conscious about their skin and health, the use of Ayurveda to treat skin disorders is something very familiar. The health benefits of ayurvedic herbs include preventive treatment of a range of skin diseases as a result of allergens, issues in the immune system, genetic complexities, and others. With a major emphasis on the root cause of the disorder, ayurvedic herbs essentially boost the immune system. This facilitates in reduction of skin inflammation, redness, patches, irritation, itching, and other visible transformations in the appearance of skin. Consequently, ayurvedic herbs are widely being used to treat diverse skin disorders such as dey hyperpigmentation, psoriasis, rosacea, acne, eczema, and dry skin. 

As the implications of these applications of ayurvedic herbs unfold, the market across the globe is projected to experience an incessant uptick in demand and growth at a promising pace.

Regional Segment – Asia Pacific Operating at the Forefront of Global Ayurvedic Herbs Market

Geographically, Asia Pacific is predicted to dominate the worldwide ayurvedic herbs market, especially in India. The region has been the origin and innovation hub of ayurvedic medicines. With a perpetual rise in dependency on the natural and traditional methods of treatment and the incorporation of advanced technologies in production by regional and global manufacturers, the market has marked an upward trend. Considering the importance of ayurvedic treatment, the governments have taken several initiatives to encourage the use of medicinal herbs in the country, including financial assistance to exporters. Additionally, the proliferating agreements with foreign entities are anticipated to further set the momentum for market expansion.

Competitive Market Players Shaping the Competitive Landscape of Ayurvedic Herbs Market

World over, Dabur India Ltd., Colgate Palmolive Company, Emami Limited, Patanjali Ayurved Limited, The Himalaya Drug Company, and Unilever are a few prominent players across the ayurvedic herbs market.

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