1. Digital Marketing

B2B SaaS marketing team organizational structure for small businesses

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Small businesses have little or no substantial marketing budget or customer base. As such, they can typically get by with one or two people on their marketing team, who wear many different hats. These generalists will also work with the sales team to coordinate their efforts and execute them together. 

The primary role of marketers in a small B2B SaaS marketing team structure is to create awareness of the company and its product, as well as encourage prospects to sign up. 

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