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The beauty drinks market size is estimated to register a substantial CAGR of 11.9% during the forecast period, 2021–2028. The growth of the market is attributed to increasing air pollution and busy lifestyle of the customers which leads to early ageing. Air pollutants include polycyclic aromatic hydrocarbons (PAH) that ultimately results in accelerated ageing. Consumers seek healthy options which eventually support the beauty drinks market across the globe.

The Covid-19 pandemic had an adverse impact on the beauty drinks market. The production and supply in the market has been on halt owing to lockdown; however, the government’s steps and strategies have helped to neutralised the situation. This pandemic has encouraged the key players to implement advance technologies to overcome these challenges and expand the market growth.

Market Trends, Drivers, Restraints, and Opportunities

  • Rising number of health conscious consumers across various countries coupled with increasing disposable income of consumers are expected to drive the market during the forecast period.
  • Increasing prevalence of lifestyle-related diseases and people consciously taking preventive healthcare measures are projected to fuel the beauty drinks market growth.
  • Increasing air pollution leading to early ageing is anticipated to surge the market in coming years.
  • Rising expenses of beauty products owing to lack of accessibility of raw materials are estimated to impede the market.
  • R&D investment and technological advancement in beauty drinks market are expected to offer lucrative opportunities for the market players.

Key Companies

  • SIPA spa
  • Sappe Public Company Limited
  • Big Quark LLC
  • DyDo DRIN CO, INC.
  • Nestlé S.A.

Competitive Landscape

Key players competing in the beauty drinks market include SIPA spa, THE COCA-COLA COMPANY, Sappe Public Company Limited, Big Quark LLC, DyDo DRIN CO, INC. and Nestlé S.A.

Some of these players are using several market strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market shares.

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