1. Social Media

Benefiting from Social Media Advertising

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Benefiting from Social Media Advertising


It's not as simple as throwing up an ad on Facebook and hoping for the sales to roll in, even if that's one of the main aims of social media marketing (SMM). In this piece, we'll go over some of the basics of social media marketing (SMM) for small business owners.



The best social media marketing tactics, like the best SEO practices, strike a balance between organic and paid content promotion. Creating high-quality, relevant, and fascinating posts to enhance engagement without paying to promote the material is an example of “organic” Social media marketing services in Brisbane. Since you aren't spending money on organic promotion, you have to work to get featured in people's feeds. You should exercise caution in the amount of promotional content you provide, as this type of post is rarely loved and hence generates little in the way of engagement. Although organic marketing takes time and effort, it is essential.

Paid or sponsored social media marketing entails paying a social networking site to boost your post to the feeds of users who fit a certain demographic you've chosen. Take note of the “Boosted Post” label at the top of this entry. That's how we know our money was well spent getting this information into the hands of those most likely to make use of it.

Paid advertisements are another option; they function in a similar fashion in that they are shown just to people who are likely to be interested in the product or service being advertised. Advertising on Facebook can be targeted to specific demographics, such as men aged 25-34 in Wyoming who have a passion for fishing and an annual income of $40,000. You can narrow your Twitter audience down to certain users, such as American women who are @KrispyKreme followers and have discussed donuts in their tweets.


Profit from being right on time.

Making an Organic post timely and relevant is a terrific method to get a lot of attention. The Oreo cookie company's tweet during Super Bowl XLVII is a great illustration of how timely content can become viral. After a 34-minute power outage at the stadium, Oreo tweeted a graphic of a cookie with the slogan “You can still dunk in the dark.” More than 20,000 people shared or retweeted the tweet, according to 360i, the digital marketing organization behind the Oreo phenomenon. It was seen by more than 525 million people through earned media, which is five times as many as watched the Super Bowl.


Make good use of visual media.

Adding visuals like photos, videos, and GIF animations to your online marketing campaigns will help your brand stand out. The acronym “GIF” refers to the “graphics interchange format.” It's a video-like animation saved as a compressed image file, and it loops endlessly. Posts containing visual content like photos, videos, and GIFs get more attention and are shared than those with just text. Buzzfeed, a popular social news and entertainment firm, has found success by employing visual content (such as photos, videos, and GIFs) to attract users to their site.


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