Benefits of Using Accelerated Mobile Pages
AMPs, or Accelerated Mobile Pages, are a Google-created open-source code project that helps websites load quicker on mobile devices. AMP works by reducing pages to their most essential elements and caching them on Google servers, allowing them to provide information almost instantly.
What Effect does it have on SEO?
The main goal of AMP is to improve user experience by speeding up websites. However, we all know that page speed is merely one of many aspects Google considers when evaluating a page's overall experience. Consider AMP as one of many solutions available to improve your website's user experience. If you want to know more about the AMP then join digital marketing courses in Bangalore.
Difference Between Mobile and Desktop Search Results
The most noticeable change between desktop and mobile search results is the appearance of text results. Because mobile devices place a greater focus on images, test results are typically larger. In many circumstances, listings will include photographs or videos.
Are more Google Searches made on Desktop or Mobile?
Mobile phone searches are far more common (64 percent) than Desktop searches (35 percent). In addition, there are more than twice as many terms that are associated with mobile traffic.
In desktop searches, nearly 36% of consumers click the first result, whereas, in mobile searches, just under 30% click the first. Users of mobile phones are more likely to click on lower-ranking results.
Why do Google's Mobile Results Differ?
Someone using a mobile device may have different needs than someone using a desktop device. The occasional changes in search ranks between mobile and desktop searches are due to personalization. The mobile indexing element of the algorithm is independent of the ranking part.
So, if you're trying to figure out why there are variations in ranking between devices, just think about why top-ranked sites' mobile versions are preferred to lower-ranked pages in the context of a mobile device and personalization. Learn more about differences by learning digital marketing courses in Bangalore.
Benefits of Using Accelerated Mobile Pages
Let's look at some of the extra advantages that AMP provides website owners, as well as some case studies that show how AMP has been used to great effect.
Increased traffic and improve SEO rankings
The AMP set of standards assists site owners in reducing page load time, improving the user experience, and increasing the likelihood of visitors staying on the site for longer periods of time.
Low Bounce Rate and Increased On-Site Time
Because the experience is quick and straightforward, faster loading pages enhance the possibility that your visitors will stay on your pages longer. According to a Google study, if a mobile site takes longer than three seconds to load, 53% of visitors quit it. Publishers who use AMP should experience a lower bounce rate and, in certain cases, a 2x increase in time spent on a page.
Increased Ad Views Possibilities
The HTML in AMP is coded in such a way that banners and graphics are more usable overall. This indicates that the ad viewability rate should be higher, which will help publishers monetize their sites.
Works on all Browsers
All current browsers are compatible with AMP. Users can also use the browsers like Chrome, Edge, Safari, and Firefox to access Culture Amp on any device.
Feature on Google's Top Stories Carousel and Increase the Click-Through Rate
The website pages appear on the Google News carousel, which is a portion of Google that took priority over above-the-fold placement on any mobile search, thanks to the integration of AMP. The Google News carousel will draw more attention to website pages.
Conclusion
The longer you delay applying AMP, the more valuable organic search traffic your website will lose. So without any hesitations go on with this wonderful method. Check the best digital marketing institute that offers advanced digital marketing courses in Bangalore with a mobile marketing module.
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