Animals are creatures that humans hold very close to their hearts. They’re universally loved and cared for. This love for animals can also be seen extended to logos for many renowned brands. Animals are widely used as designs for logos and they also make the brand familiar to customers easily. The reason why many brands choose animal logos is that they evoke certain emotional responses from human beings which cannot be produced by any other fancy logo design. Moreover, most businesses desire to convey and reflect a meaningful message about their brand through the logo and animals have certain naturally attributed features that enable them to perform this role perfectly well. 

If you are wondering why and how animals are considered to be an evoking design for logos, take the example of a lion. If a brand wants to denote power, having a lion will automatically let the client understand what the brand stands for. On the flip side, if you own an apparel company, you would probably want to go for something fashionable and sophisticated. Hence, animals such as peacocks, deer, swans, and other creatures who execute beauty and elegance would be the preferred choice. 

The Most Meaningful And Appealing Animal Logos

Using animals as a custom logo design is not a new practice. It's been in prevalence forever with many big brands from Puma to Jaguar not only using animals as their logo design but as their brand name too. The following list of brand logos will give you better clarity on how some of the most renowned brands in the world have relied on animals for their logos and grown into established companies through the years.

PUMA 

Puma is a brand that’s no stranger to people. From clothes to shoes, sportswear to fancy bags, the brand is trusted by many people all around the world. While their handy collection of items and wide range of high-quality and comfortable products certainly makes them highly renowned, what makes them more iconic is their logo. With the mention of Puma, what is the first thing that strikes your mind? You probably think of the big bold letters ‘PUMA’ where the animal Puma can be seen jumping just above the letters. The brand’s logo has come to be associated with the brand highly nowadays which is evident from the fact that when the word is mentioned, you think about the brand rather than the animal itself. The main idea the brand wants to convey through its logo is that it is full of enthusiasm, energy, and endurance which is highly reflective of the brand. 

Another widely regarded brand that has grown from its reliance on animals for its logo and brand name is Jaguar. Jaguar, much like Puma, has derived the brand's name from the animal, and just above the name, you can see a Jaguar in its logo. Over the years, the automobile brand has become highly prevalent worldwide with its elegant and well-performing cars that exhibit a classic style and good speed. For a brand that wants to reflect power and speed along with grace and elegance, there could not be better animal logos than a Jaguar.

Not all brands may want to show that they are fierce and powerful, some may want to keep it playful and enjoyable. This is what the modern-day digital brand MailChimp wanted to incorporate and they have done so perfectly by adding a monkey to their logo. For many years, customers have been relying on the brand for user-friendly and intuitive services that enable them to create email newsletters easily. Since the company is known to be cheerful and easy-going, a monkey is a perfect logo to represent the brand’s light-hearted nature.

Now comes the turn of the elegant ones! If there’s any jewelry brand that represents elegance, luxury, royalty, beauty, and sophistication in its true sense, it is undeniably Swarovski. One of the main reasons behind this is the brand’s logo which includes a beautifully designed swan. Having a historical association with royalty, swans are undoubtedly the best choice for custom logo design when it comes to a widely respected brand like Swarovski. 

Here comes another brand that has not shied away from adopting not only their brand name but their brand logo too. Penguin Books are a highly regarded publishing house worldwide with the firm producing several best-sellers all year long. The playful penguin in the brand’s logo has come to be loved by all readers and writers alike. The publishing house, having most of the timeless and classic novels to its name, is also highly affordable and publishes books of top-notch quality. Therefore, the playful and joyful nature of a penguin represents the brand perfectly. 

If someone asked you what gives you wings, you probably already have the answer. This famous tagline of Red Bull has certainly worked in its favor by increasing the brand’s awareness but along with it, the two bulls painted in red in their logo do a perfect job of representing the energy and strength the energy drink produces. 

WWF is known as an organization that protects and promotes the welfare of wildlife. The organization uses a panda for its logo because it is one of the endangered species in the world. The panda used in the animal logos displays the fragile side of nature and reminds everyone that reducing the damages we are causing to nature is a must. 

Playboy is the magazine you’ll probably spot in everyone’s household and the cute rabbit that’s all suited up in a tuxedo does not hold back from exuding charm. The rabbit showcases the magazine’s playful vibe that does not fail to impress its readers. 

Final Thoughts 

Just as all of these highly renowned brands use animal logos to represent their brand, you can design it too. Using a tool like Designhill gives you access to easy-to-use features that will help you create logos instantly and perfectly.