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Nutrition Ads need to be aware of how pharmaceutical companies' marketing strategies may affect patient care as they continue to advertise directly to consumers and working clinicians. Drug advertisements appear to be intended to inform physicians about new developments in available therapies and to increase patient knowledge of available medications, thereby fostering greater patient participation and confidence in the management of their own health. 

Sending official medical representatives to clinicians, sponsored trips, brochures, television/magazine/internet advertisements, etc. are a few examples of how this advertising might look. While historically medical professionals have been the target audience for drug advertisements and promotional materials, the market has changed, and more emphasis is now being placed on direct-to-consumer advertising.

An advertiser can use 7Search PPC to market his website or app for the healthcare and pharmacy sectors.


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