In today’s highly digitized business environment, the success of a brand is linked to its website, where visibility reigns supreme. The digital world is a jungle and Charles Darwin's survival for the fittest rings true. A company's website is its best ambassador and its health – read fitness – determines how it will maneuver itself to the top of SERPs.
What is on-page SEO
On-page SEO is all the elements of your website, which is a technical set-up, ease of use of the site, and text and visual content. These are the elements of your website you can control best. Some of the technical issues that you might need to look out for include duplicate content, poor mobile experience, questionable backlinks, poor navigation, and images that are not search-friendly among others. Such issues ultimately affect the ranking of your website. Good thing is, the solution lies in quality on-page SEO software tools that crawl your website and pick out these errors.
Best on-page SEO software to try in 2021 Optimizing your website can be mind-boggling since the search engine algorithm considers over 200 factors when ranking. Here is a look at some incredible SEO software to consider in 2021 that can simplify the optimization process for you.
1. SEOCrawler
Over five thousand businesses are using this tool to optimize their SEO. In just a few simple steps, this on-page SEO software can analyze broken links, duplicate title tags, page loading speed, keyword optimization, and duplicate content. By automating the process that would have been mind-boggling and time-consuming the brand can save money and time. It also provides a list of areas to be improved and enables you to track those changes over time. You can monitor your search engine ranking, spy on competing firms, measure and improve conversions, and organize link building. This tool comes for free.
2. Ahrefs’s Keyword explorer
Keywords are vital to any SEO campaign. This tool is an all-in-one kind of SEO software with free learning materials and community support. It allows users to easily optimize their website, evaluate their competitors, analyze what customers are searching for, track their ranking progress, and learn about their top-performing content. It comes with a 7day trial for seven dollar, subscription. Ahrefs can easily analyze keywords without requiring you to submit the list of keywords to use in finding similar phrases that you could be rated against.
3. NinjaSEO by 500apps
If you need a robust SEO checker and website grader, then Ninja SEO is what you need. It's the best website crawler software able to check the SEO performance of your webpages and measure the webpage's health with website grader software. It can generate a 33-issue checklist to improve your site score and conduct an in-depth website crawl. It is an incredible software to supercharge your organization through learning more about the errors that affect your site and providing solutions to fix them. It also improves the page score of your website by making them easy to use. Furthermore, Ninja SEO can identify website issues and get them all listed simultaneously, and it can increase the overall health of a website by identifying and fixing technical issues in seconds. It comes with a free subscription.
4. Moz on-page grader
It analyses your page and compares it to a list of existing SEO factors. The tool displays a report on the grades of your web page and gives possible ways to improve the grades. It is an incredible tool for less experienced SEO users because of its user-friendliness and intuitive and clean design. Their on-page analysis report is also easy to understand. It is a fantastic on-page optimization tool that provides instant analysis of your page and keyword use, thus providing actionable information to help target important keywords, improve content rank, a rate higher on target keywords, increase organic traffic, and conducting competitor analysis. It comes with a 30-day free trial.
5. Screaming frog SEO Spider
This is an incredible website crawler that helps improve on-site SEO by extracting data and auditing for common SEO issues. It can crawl small and very large websites efficiently while allowing users to evaluate the report in real-time. You can audit links, redirects, page titles, metadata, duplicate content, and review robots and directives. It has a free subscription but with limited features that can be accessed in a paid version worth $149/year.
Conclusion
Your SEO strategy must include an SEO site audit that will help you identify both on-page and off-page issues such as credibility that are undermining your SEO efforts. Ensure you leverage a proper SEO software tool that will help you streamline your website thus boosting its chances of appearing on the first page of search engine results pages.
