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Social media has become an integral part of most people’s lives. It’s a great way to stay connected with friends and family, but it can also be used for business purposes. How can a small business use social media? 

Creating and managing a social media calendar helps. This may sound difficult, but it's very easy. And, it can be a great way to ensure that your social media presence is consistent and that you’re regularly sharing fresh, relevant content. 

Plan ahead.

Planning is key to success. The first step in any project is planning, and it's important that you plan ahead as much as possible. It'll help ensure that your social media calendar will be successful without any unexpected problems or challenges along the way.

Planning is also an essential part of any project because it allows you to see what needs to be done and when those tasks need to be done so that everything can go according to schedule. This will help reduce any stress caused by a lack of time management skills or poor organization skills; if there's nothing else left for someone else to do before he/she leaves tomorrow then there won't be anything left for him/her either.

Don’t let the calendar own you.

It’s easy to get caught up in the minutiae of your social media calendar. You might find yourself obsessing over how much time you spend on each platform, how many posts you need to make, or even what kind of content is popular right now.

But if that happens, then it's time for something drastic: take back control of your life.

Create social-specific content.

Creating social-specific content is a great way to tailor your social media strategy. This means that you should create content that is relevant and useful for the channel, audience, purpose of the post/update, time of day it's posted, day of the week it's posted, and seasonality factors like holidays or summer vacations.

Recognize merit.

In addition to posting content, credit must be given. This helps build your reputation as a credible source of information and strengthens your influence on social media platforms.

When sharing other people's content, always include their name or website if possible. If they're using an image from another site, find out what license they're using so that you can link directly back to them when possible.

Share the context.

One of the best ways to keep your social media calendar organized is to share the context. This means that you need to make sure your audience has enough information about what you are talking about, and why it's important for them. If you don't do this, then it will be difficult for them to follow along or understand why certain content matters.

It's also important not only for yourself but also for everyone else who is following along with your account on social media including potential future customers or clients!

Include audience participation in your efforts.

Social media is a great tool for getting feedback from your audience, but it's also essential to include them in the process. You can ask for input on how you should use social media and what would be most effective for them. This can go beyond just asking people if they think or know about a certain topic, but instead invite them to share their own stories or experiences with the topic at hand.

You can also ask people who are already involved in your efforts through social media whether there are any ways that you could make things more engaging or exciting for them as well as any suggestions they may have on how best to handle certain situations that arise throughout the year.

Use flexible scheduling to ensure consistency.

Flexible scheduling can help you to be more consistent. A social media calendar is a great place to keep track of events, but it's also essential that your team knows what's happening at any given time. If you have regular availability and require people to RSVP for every event, then perhaps consider an online tool like Google Calendar or Microsoft Outlook.

These tools allow you to create multiple calendars with different themes and colors so that each person sees what they need when they need it most and can move their entries around as needed based on their schedule or preferences.

Social calendar management requires forethought, flexibility, and focus on key metrics.

Social media calendar management requires forethought, flexibility, and focus on key metrics.

  • Plan your strategy: The first step to successful social media calendar management is planning. It’s about setting up a strategy and then executing it. You need to understand your audience and what they need, as well as how you can use social media in ways that are aligned with business goals.
  • Understand the importance of planning: A lack of planning will result in missed opportunities and wasted time and worse yet, users may abandon your brand altogether because they don’t feel cared about by their experience or customer service will be unresponsive.


The social media calendar helps you manage social media. By following these best practices, you may improve the efficiency of your social media calendar and manage your accounts. To get started, download our free social media calendar template, register for our social media calendar webinar, and sign up for our email course on social media calendar management.


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