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In this blog, we have discussed about some effective visual designing principles. Follow these principles to create an eye-catching, powerful and immersive eLearning course for your learners.

What is visual design?

Visual design is generally used interchangeably with User Interface (UI) design. It is a combination of user interface and graphic design, but it takes up a unique role in graphic art. It is about what people see on screen instead of how things work on screen. It aids in attracting the attention of the audience to the display by presenting different visual aspects.

Importance of graphic design for Web:

India has been a popular outsourcing centre for visual art and web design. Leading designers take a variety of important aspects into consideration, such as visual appeal of the website, the quality of the content, and navigation. A designer is vital for an online platform such as a web design, because visuals are the first thing a visitor notices when visiting a site. It is important for a graphic designer to efficiently blend text and images to create a website that is both appealing and informative.

Positive Impression

The design of your logo influences how prospective customers perceive your company. If your logo is unexciting or difficult to connect, viewers may lose interest in your brand or workplace.


Visual designs aid in communication with the viewers because visual aids are more effective in delivering ideas. When compared to words, a creatively designed and informative visual can communicate ideas and information more efficiently.

Higher conversions

The primary benefit of graphic design for organisations is to acquire good status, which could also contribute to greater transformations in their learning. Higher visibility, more effective communication, and increased credibility – all such aspects contribute to increased return on investment. Impactful visual communication draws more clients to a website or store, increasing the chances of transformations.

Brand recognition

The important application of visual art for businesses is that it affects the creation of a brand's visual style, which is a reflection of the company's values and principles. The company's font is used in all aspects of corporate communications – from stationery to brochures to ads to the website. They all make a significant contribution to the development of positive brand identity. An effective visual art can provide an instant link between your business strategy and the goods or services delivered.

Advantages of graphic design

  • The purpose of a website is not only to create ads but also to convert those leads into clients.
  • By outsourcing your graphic design to India, you can ensure that when a user gets your blog on search pages, it contains attractive visuals and aids in emphasising the website's learning objectives.
  • From the instant a website is designed, it competes with other websites in the same category. However, eye-catching graphics and high-quality content help your site work in a competitive marketplace.
  • Getting visitors to the website is not the end of the story. Visuals play an important role in converting users into clients, which supports in the expansion of the company. A website with impressive visuals assists and seamlessly conveys the features.

So, ultimately, visual design is an important part of user experience design because it helps you create a brand identity for a product or service.

Tips for visual design in eLearning

eLearning professionals spend long hours to select appropriate content for their eLearning courses. An eLearning vendor also spends time to ensure that the layout is smooth and seamless. However, in many instances, the user interface is not well taken care of. Even in case of legacy content conversion where they convert PowerPoint to eLearning, one of the significant purposes is to give the course a robust interface.

Though eLearning professionals realize the importance of visual impact the user interface provides, they end up spending little time for this important component of eLearning course design.

But, in fact, creating an eLearning course with impressive visual design, doesn’t have to be time consuming or stressful. Here are a few simple tricks that can help you take the visual design of your eLearning course to the next level.

Font (Typography)

The content of your website is very important because it provides all of the information about the company or services, but the graphic design of your content is even more important because it attracts users to read your information. Typography is the technical scenario of letters to make them attractive to audiences.


When creating a visual design, consider colour and graphical contrast as vitally important. The perfect design requires a balance of aspects and their contrast to one another.


Quality is a vital aspect or principle in visual design, and it must be deliberately selected to align the emotions and themes of your company. Shades are more appealing to people, and the right balance and colour palette do half the work for you. The colour palette is chosen based on the type of viewer. For example, bright colours are chosen for seniors, while bright and multiple colours are chosen for children.

Lines and Alignment

The grid is unseen, but it can be seen when a long text is typed. The components and subject matter should be arranged in a grid format to avoid a crowded appearance.

Images and Graphics

Clutter only adds confusion to chaos. This is one principle that all eLearning professionals must keep in mind when planning the visual design of their eLearning courses. Never try to cram information with text, images, and graphics. Keep the text short so that your learners can effectively absorb the information. Use bullet points to split up text or creative key takeaways to attract attention to them.

The impact of graphical layout

What is displayed first on the page, will be perceived as the most impressive by the learners. As a result, key concepts and ideas, questions to emphasise, and any other important information should be displayed at the end of the screen and made to stand out from the crowd of the content or imagery. To differentiate it from the other pieces of information, use boundaries or custom font.


Visual design imparts a lot of information and it functions interactively, apart from attracting the attention of the audience. Ensure that you are paying due attention to enhance it in every way.


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