The economic shock of Coronavirus is one that will be remembered by many for a lifetime. One of the hardest hit industries was the advertising industry. The advertisement agencies announced losses as the traditional advertisement methods were no longer earning conversions. The ROI on billboard advertising remained low, and some businesses had to focus on different approaches, while billboard agencies altered billboard pricing to accommodate the shock.
Fortunately, the Coronavirus vaccination reflects a brighter future. Businesses are reopening and resuming full operations. The marketers are doubling their efforts, hoping to reach more audience. Consequently, billboard pricing will keep increasing, owing to the high demand. This is because people have resumed operations, and so billboards potential is back to high levels compared to before the pandemic. However, billboard advertising will never be the same, and there are several reasons to support the argument. Let’s look at some reasons we believe that we are past the old days when billboard advertising worked.
