If you are searching for ways to manipulate the search engine, continue reading the article to know the tricks shared by reputed digital marketing companies.
The world of SEO goes by the rules. Rules are made to provide a quality and safe experience to the users. One needs to keep up with the latest SEO trends to make their website stand out from the rest. There is a need to be in pace with the recent updates related to SEO.
Despite the trends, some experts try to trick search engines' algorithms and bring organic traffic to the site. This is known as the black hat SEO technique implemented by digital marketing companies that have been listed as follows:
Paid Links
Ninety percent of the links bought online are paid and sold to third parties. Paid links offer numerous advantages to the table. Once the links are created, the quality of content doesn’t matter. However, the anchor text is selected based on customer preferences. These two facts manipulate search engine rankings, and the term black hat appropriately suits them.
Plagiarized Content
Plagiarized means that the content has been copied from a source, and both these versions look alike. Content copied from different sources is the worst SEO technique integrated so far. When this type of content becomes a part of search engine rankings, it leads to a poor user experience. A canonical tag is generally implemented to determine the content quality.
Article Spinning
Article Spinning is the technique of changing phrases of the content and is updated as a unique post on the internet. With spinning, it is hard to detect whether the content is plagiarized or genuine. Best Digital Marketing Services use tools to perform article spinning on content before presenting it in front of users.
Keyword Stuffing
Keyword stuffing is an approach in which the entire webpage is loaded with keywords. Keyword stuffing has become a thing of the past. At present, the technique is no longer used. Keyword visibility maximizes visibility, and organic traffic incorporated by affordable seo services India can incorporate the technique for you.
Cloaking
Cloaking is a technique that presents content different from what is seen by search engine crawlers. This technique is quite deceptive as it presents content differently to the user and the search engine spider. Cloaking is a violation of Google webmaster guidelines and generally tricks Google. Once the ranking factors, including Javascript written content, empty link anchors, or meta descriptions, are highlighted by Google, you will be penalized, and the entire web performance will be hampered.
Doorway Pages
Three forms of pages, including gateway, jump, or bridge, are optimized for target keywords and devised to rank high on particular queries. These techniques are integrated to trick the search engines and are meant to take the user from one destination to another.
In Conclusion, you can trick search engines by incorporating these black hat SEO techniques with the help of a well-established digital marketing company. The smart approach can trick the Google algorithms and get the desired ranking on your site.
