Social media marketing is one the best ways to market your business online. But interestingly enough, most people don’t know what this actually means. In order to keep up with consumers, it’s important to know what social media marketing is, why it’s important for your small business, and how you can carry out a successful campaign.
What is Social Media Marketing?
Social media marketing is the process of promoting your business to potential customers through social media platforms. There are two main forms of social media marketing: social media management and social media advertising. There is some overlap between these methods, but each focuses on different objectives. As a business owner, it is important that you understand the difference between each of them. So let’s take a closer look at each:
1. Social Media Management
Social media management is the process of creating, publishing, promoting, and managing content across social media channels. This is a foundational component of social media marketing, and the process involves setting up social media accounts and posting relevant content to your pages. The goal of this function is to reach your target audience and build trust through posting engaging content.
When you think of social media platforms and the look or feel each individual account has, this reflects how the page was managed. This strategy is what helps users personalize their online experience, as well as stand out from others. And when you’re running a small business, it’s even more important to make sure that your Facebook, Instagram, YouTube, and other digital channels are all helping you generate more business.
The idea is that, over time, the people who frequently engage with your content are more likely to do business with you. Engagement represents positive reactions that people have when they see your brand, and at high frequencies, it builds undeniable trust in your business.
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2. Social Media Advertising
The other major component of social media marketing is social media advertising.
Social media advertising is the process of advertising on social media platforms to direct traffic to an external destination, like your website. These ads often appear as promoted posts on whatever platform feed you’re looking through.
For example, Twitter ads appear as Promoted Tweets and on Facebook or Instagram they appear as Sponsored Posts.
But regardless of the platform you’re using, social media advertising allows you to reach virtually anyone and gain immediate exposure.
Why Is Social Media Marketing Important For Your Business?
what is social media marketing
So now that we’ve defined social media advertising, you may be wondering – What’s the point of this? Why is this important for me?
The simple truth is that your customers are on social media every single day, and these platforms are not going away anytime soon. Consumer behavior has been greatly impacted by the internet, especially through social media’s ease of accessibility. It’s important that you adapt to this new normal of marketing, because you may find your business on the decline, or even worse, out of business.
But the good news is you can leverage social media marketing to prevent this, as well as spark new growth in your business. Every business needs to use social media marketing if they want to stay in business, and yours is no different.
What Are The Benefits Of Social Media Marketing?
We’ve gone over why social media marketing is important, but let’s discuss why this is worth the investment.
The reality is that social media is now too big to ignore. These sites have a huge influence on both consumers and their everyday lives. It’s not going anywhere any time soon, and if you don’t spend some time on it, your business can fall behind. The good news is that investing in social media marketing can reward you with a stronger business and more customers.
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Still unsure if this is the right move for you? Let’s discuss four major benefits of social media marketing:
1. Your Customers Are On Social Media
While this one might seem obvious, we shouldn’t underestimate the impact of this! Social media has been adopted so widely that over 2 billion people are regularly active on it. And most of these people are spending 3-4 hours per day on it, meaning they are spending a large portion of their day scrolling through posts and ads that interest them.
Let’s do some quick math.
If we assume most people sleep 8 hours per day, leaving us with 16 hours of awake time, that means that people spend 25% of their awakened day on social media! And by the time their life is over, that could equate to over a quarter of their life spent on social media.
If your customers are spending that much of their time doing anything, you probably want to be around that thing, regardless of what it is.
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2. It’s Inexpensive
Compared to traditional marketing methods, social media marketing has both a greater reach and a lower cost.
For example, you can spend 10 bucks on an Instagram Ad and reach over 1,000 people. Meanwhile 10 bucks in the traditional world won’t really get you anything.
The reason why social media is so inexpensive is because of the sheer volume of people using it and the lack of advertisers taking advantage of it. But this is changing everyday. More and more advertisers are using social media to grow their business, and as a result, advertising costs have been rising slightly over the last few years.
The sooner you start building your social media presence, the better. You can easily take advantage of the low costs and build up your brand now, instead of playing catch-up and paying too much later.
what is social media marketing
3. It’s Highly Targeted
Social media marketing isn’t just a new way of advertising, it’s an extremely useful strategy that can help you reach more qualified leads. Each major platform records a lot of data from their users, and this information makes their advertising better than most alternatives
They know information such as what you like and dislike, if you’re married or single, where you work, what businesses you visited, what food you like, and so much more.
This data can help you target ads at those who are most likely to be interested in what you offer.
For example, let’s say you sell dog accessories. You can run an advertising campaign that targets adults over 25 years of age, that are women who are interested in dogs.
This level of precision is what makes social media marketing so unique. It allows brands to connect with people who are interested in things related to their products, and make their buying process a lot simpler.
If you’re ready to get your social media marketing efforts started, then contact us today!