Consumer needs change daily. What was a hot ticket The Light Code Review item yesterday is today's cliche. In order to take advantage of this, you must be observant and fluid. In the streets, it's known as hustle and flow. Captains of industry practice this axiom on a constant basis. For example, auto companies are retooling their factories to meet the demands of their customer base.
Monolithic SUVs are not in style. Lean, green and economical is the flavor of the day. Hummers were the rage of the last decade. Now they are the scourge of America.
One of the first users of social media, surprisingly, was 50 Cent. While he was the top money making rap artist in 2003, he sensed the rules of the game were about to change. He embarked on finding new ways to connect to his audience. He went to the Internet while most artists in the industry were hanging on the old and dying business model.
Through his website, he posted raw uncensored videos and the latest happenings in his world. His fans found a new social portal and felt closer to him. While other rappers were fast becoming yesterday's news, 50 Cent's fan base grew. Today, 50 Cent is not only a globally known rapper but also a multi-media mogul, and an author. He has the full support of his fans. Why. He fulfilled their needs. He hustled and flowed.