Marketing your product or service via digital mediums (cell phones, smartphones, laptops, PCs, etc) is Digital marketing. It includes Social Media marketing, search engine optimization, Google Adwords, Content Marketing, Blogs and a lot more. Digital marketing is completely a brand new world of promoting your product. It will increase brand awareness among people and will increase the reach to the individuals, worldwide for your product or services.
These digital channels link consumers with sellers and facilitate one to one communication between the companies and customers. Any form of promoting that has the promotion of goods or services through any digital medium is named as Digital marketing.