PGDM in Marketing is the most sought after management course today. It is two years full-time post-graduate diploma course in management, which helps aspirants to gain in-depth knowledge & understanding of product marketing, brand building and how to create effective marketing campaigns. In today’s competitive business environment, an organization's success majorly depends on key strategic marketing decisions. PGDM in Marketing gives aspirants a strong foundation in marketing concepts and skills, thereby acuminating their decision-making and problem-solving skills.
Advantages of doing PGDM in Marketing from a reputed B-School
PGDM in marketing majorly focuses on managerial training of the aspirants. Marketing aspirants learn skills that are essential for personal growth and leadership in a marketing environment during their 2 years program. Besides, the program aims to hone the aspirant’s decision-making abilities, improves problem-solving and analytical skills that are used in the day-to-day business environment.
After successful completion of PGDM in marketing course along with the real-life training, aspirants are able to dexterously assess the market, its competition, and make managerial decisions to achieve the ultimate goals of the organization. They are able to create brand management strategies. The course is meant for both fresh graduates and candidates with experience, as it offers a unique opportunity to people who want to enter the challenging field of marketing where there is no limitation for growth. Besides, PGDM in marketing is very much suitable for working professionals, entrepreneurs who own their business and want to optimize, expand and diversify their operations.
Due to the expansion of the businesses at the national level and globally, the demand for marketing professionals has been growing at ever-increasing rates. The need for marketing professionals is huge, be it a company dealing with products or a company offering services, there are multiple special areas with an urgent requirement for marketing professionals from reputed B-schools. Here are the advantages of doing PGDM in marketing:
First things first, this program helps aspirants acquire in-depth knowledge of the fundamentals of marketing, marketing strategies, and planning, which are the most important tools to achieve organizational goals.
Program helps aspirants learn to develop strategies.
Program helps aspirants acquire real-life experience through summer training.
Program helps aspirants to have insights of the latest market trends and best marketing practices used by the industry by and large.
Program helps aspirants to learn to apply the principles and techniques of marketing in real life.
Job Roles for a PGDM Marketing Aspirant
There is no dearth of jobs in the marketing field. Marketing professionals are required in almost all the companies, such as academic institutions, Advertising Companies, Finance and Insurance Companies, Manufacturing Companies, Publishing Companies, Retail Companies, etc.
Today, the business stands for – Marketing and Innovation! Due to globalization, the business scenario has completely changed, now businesses are looking for expansion. No business without proper marketing strategies can survive in the market, let alone expansion. Today, having no proper marketing strategy simply leads to the shutdown of the company. The increasing need for building a brand in such a competitive market has given rise to numerous job profiles in marketing. Every company needs Marketing aspirants, they specifically hire professionals with a marketing degree from a reputed PGDM college.
Aspirants can either work in a company operating in India or abroad. Job roles for a PGDM marketing aspirants are:
New Product Manager
Product Marketing Manager
PublicRelations Specialist (PR Specialist)
ROI after doing PGDM in Marketing
The fee for the course varies from institute to institute. However, the average fee charged for PGDM in marketing courses by a reputable-school in India ranges between INR 8 lakhs to 16 lakhs. And the average salary offered to market professionals ranges between INR5 to 15 Lakh per annum, which of course increases with experience and expertise.
Eligibility for PGDM in Marketing
For applying in PGDM in Marketing, aspirants need to fulfill the following conditions:
He/she must have scored 50% marks or equivalent CGPA in both X and XII.
He/she must have scored an aggregate of 50% or more in graduation in any discipline from a recognized university or college
He/she must entail a minimum of 3 years of education after completing higher secondary (10+2).
Admission Process PGDM in Marketing
The admission process varies from institute to institute. However, most institutes offering PGDM in marketing take admissions based on aspirant’s performance in an entrance exam, such as CAT/XAT/MAT/GMAT/ATMA followed by GD & PI.
Best PGDMInstitutes in Delhi
There are many PGDM institutes in Delhi to pursue PGDM in marketing; however, one should aim for a reputable business school, as reputable management institutes help you have that edge required to grow professionally. Here is a list of the best PGDM institutes in Delhi:
AsiaPacific Institute of Management (AIM) – Delhi
FORESchool of Management – Delhi
NewDelhi Institute of Management (NDIM) – Delhi
FortuneInstitute of International Business (FIIB) – New Delhi
Delhi School of Business (DSB) – Delhi
To pan out…..
PGDM in marketing provides aspirants with an edge to grow exponentially in all spheres of their lives. Believe it or not, the ROI for an aspirant with PGDM in marketing is higher compared to other courses, provided you choose a reputable B-school.