Why You Must Use Digital Marketing Analytics for Your Business?
Are you doing digital marketing for your business? If the answer is YES, then this is surely the most important question you will be answering that “If you are taking digital marketing analytics seriously?”
In the last 3 years the use of digital marketing has increased rapidly in the global market. Thousands of people have learnt the skills through digital marketing courses and trying to delve into this niche properly. But still there are very few people who can use and understand the power of digital marketing analytics.
Not only Doing but Measuring
Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today. Learning has become easy with the help of digital marketing training institutes but if your selection goes wrong about the course module then you do miss out a lot of things.
According to HubSpot's 2018 State of Inbound report, 42% of marketers cited “proving the ROI of our marketing activities” as one of the biggest challenges they face within their company.
Brands also say they plan to increase spending on marketing analytics by between 75 and 100 per cent, says a study by VentureBeat.
This sounds great, because it means at least at the end of the day businesses are realizing the importance of digital marketing analytics.
But where is the trouble with Marketers?
The trouble is, most of the marketers do not understand digital analytics to the right extent.
To a marketer when they hear about ‘digital analytics,' they tend to think of the metrics you'd typically associate with. They think about basic web analytics tools use let’s say Google Analytics and only checking the traffic, bounce rate, unique visitors, sessions etc.
But what exactly Digital Analytics is?
Web analytics is only part of digital analytics. And digital analytics is way vaster than many professionals think.
Web analytics can provide you with a wealth of insight and data into the performance of your website, and that’s all. But as a marketer you need richer data to understand the impact of their marketing campaigns. You need to understand the impact on conversion rates and a buyer's persona, buyer’s journey etc. and all that would create assumptions, analysis, to the business.
Good Digital Marketing training institute have some dedicated modules for digital analytics. They make you well versed with digital marketing analytics and train you how to use analytics for business. Such can include various tools of Analytics, Inbound Marketing and its analytics etc.
If you are interested to learn what is digital marketing, how to do digital marketing analytics and become an exclusive marketer, learn it now from the best digital marketing institute. Doing digital marketing course with placement, also let you land up with a great job after completing the digital marketing courses.
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