Taking advantage of the email is the rise of email marketing which simply utilize the InstantEmail Biz Review emails to inform existing customers of discounts, upcoming events, further information on products or services and newsletters. This form of marketing is overtaking the more conventional telemarketing or direct mailing.
More than often, the email marketing is classified as spam by the publics. To overcome the stigma, the onus is on the senders to ensure delivery of clear objectives through the content of emails and subject titles. It pays to appraise the business correspondence with the currently existing customers and ensuring the authenticity of their email addresses. The emphasis will single out the customers that still maintaining active business relationship with the sender or are potential customers within the compass of the business.
How does one justify the using email as a feasible marketing instrument when it is deemed a difficult task to prevail over a lot of unfavorable opinions?Cheap or low-cost is the most appealing factor to engage in email marketing. It takes away printing and distribution costs and subsequent follow up costs from a business’s marketing budget. Furthermore, it requires almost next to none additional cost when expanding the target recipients number when using an email service provider to reach more people. Traditional printing advertisement would incur more charges to do the job.