Top 16 Digital Marketing Tools to Consider in 2020

Advertising is an integrated part of marketing. Standing on the threshold of this 21st century, it can be easily said that with a prevalent market presence digital is currently heavier on traditional marketing. You can join any reputed digital marketing institute in delhi where they will provide hands-on digital marketing training with live projects and advanced digital marketing tools applications.

Greater affordability and bigger audience reach are the two key elements that have made digital marketing a popular choice of the business owners irrespective of business size and type. Digital marketing involves advanced tools and applications.

Digital Marketing Tools

List of Best Digital Marketing Tools in 2020

Here are 10 best tools to consider in 2020 while preparing and executing a superior marketing plan.

1. Canva

It’s true that visuals attract more than text. Visuals are 20% more appealing to human eyes. Businesses should emphasize on visual marketing to increase their reach and brand awareness.

Canva is a photo editing tool that helps you in creating graphics. It has quality stock images that you can select and edit. It offers various image dimensions compatible with various social media platforms.

2. OptinMonster

It is a powerful tool to generate convert site visitors to email subscribers. This tool is largely used by WordPress bloggers and website owners for increasing their subscriber volume. It creates an opt-in email template.

3. Thrivecart

It is a great shopping cart platform. It helps to boost your revenue by creating cart pages, sales funnel, and thereby tracking your performance. It can also be used for collecting revenues on the website.

4. AgoraPulse

It helps you in scheduling posts for various social media platforms like Facebook, Twitter, LinkedIn, and Instagram. It enables you to track the performance of your business pages on social media accounts.

5. Traackr

Influencer marketing is an essential method of marketing for brands and agencies these days. Traackr helps in building relationships with relevant influencers and thereby generating quality leads for businesses. It instills the following features influencer vetting, campaign supervision, influencer metrics, and KPIs.

6. Google Keyword Planner

A great tool to feed SEO needs. It allows you to search for relevant keywords, keyword ideas, and keyword performance for your blog/website. It detects the monthly search volume and competition of a particular keyword used for website optimization and Google Ads campaign.

7. SEMrush

At times up keeping analytics results can be complicated. SEMrush is an all-in-one digital marketing tool that analyzes SEO and PPC reports thereby offering a sound competitor analysis.

8. Ubersuggest

Search volume, CPC, Competitor analysis, Data integration- get keyword research at your fingertips with the Ubersuggest tool. In 2017 Neil Patel had purchased Ubersuggest. Using this tool you can get keyword metrics from anywhere and it lets you download the list in CSV, PDF, and Excel formats. It has the capability to beat any tool in terms of hands-on keyword brainstorming.

9. Feedly

It provides a platform to read, share, and organize information to stay in sync with the industry. It also enables to develop content for social sharing. It also holds the capacity to store your content and share it from your Feedly account.

10. Hotjar

Receiving insights from heatmaps, visitor recordings, form analysis, and surveys Hotjar allows you to understand the visitors’ behavior of a website. This tool has a close look at the polls and surveys and collects feedback. These metrics denote a better analysis of website performance.

11. Google Analytics

It is the most popular tool in digital marketing. It provides you with a report of your users visiting your website. It also detects channels in which leads are coming from. It allows measuring advertising ROI, Bounce rate, and many more functions.

12. ConvertKit

It is an email service provider specially made for bloggers and businesses for building their audience and e-mailers’ list. It provides you with templates that can be used for creating landing pages and sign up forms.

13. Lumen5

It is a video creation platform powered by AI. It enables you to create engaging high-resolution video content.

14. Todoist

It helps you to arrange your projects. You can label different projects with different colors. You can also set reminders to your to-do list.

15. Buzzsumo

It is best to track your brand mentions and identify influencers. BuzzSumo is the best tool for you to search for the related content of a keyword. You can also track the mentions of your competitors.

16. Zapier

Zapier allows automating your work within a blink of the eyes. It’s a global remote company, famous for developing web applications. It benefits you with a cumulative web app usage to automate your data integration. It is frequently depicted as a translator between web APIs.

Lastly, digital marketing can help businesses in several ways. The right application of tools adds to your marketing strategy and overall return on investment. Starting from reaching out to customers to attaining a sizable business growth digital marketing ensures a desirable market presence with a higher conversion rate for your business.


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