Increasing online visibility or driving more traffic to the website, is the goal of most online business owners. Without traffic, there is no business and thus no proper use to the website. When one starts researching on how to increase the online visibility, one discovers so many options that there is very little time to understand the way they work and implement them.
There are newer tricks and gimmicks coming out every year, but many of them are one time hits. Some of the techniques which can be implemented in the year 2019 are as follows –
As you are browsing through the entire website, quite naturally you will want to get bombarded with useless and irrelevant things. In this regard, a website should also work as search engines do. As a search engine only filters the best results for a particular search and shows them, similarly the website should have the best results.
This should be the first criteria i.e. the users should have the best experience while browsing through the website. If the site is not a good one, one will face problems in getting rank for the target keywords.
Again websites which bounce a lot or takes a lot of time to load are not at all popular. Having high bounce rates should definitely not be the objective as search engines like Google, pay great importance to this issue. Now, how can the website browsing experience be made smoother? There are some popular SEO techniques for the same! The posts should be easy to read with the inclusion of subheadings, quality content or images.
Secondly, one can use bucket brigades to evoke interest among the readers. Writing in an inverted pyramid style and focusing more on the design of the page will also yield positive results. Site speed is another very important criterion, which the search engines like Google put a lot of emphasis on. Companies often hire SEO specialist for incorporating these strategies.
The websites should be optimized for voice search as well, as it is highly anticipated that 50% of all searches will be done by voice from 2019. Most people will be using a voice-assisted device to do the job for them.
Now, here certain things have to be kept in mind. People who search with the help of their voice have different habits than people who search with the help of text. They also have different devices to search like Google Home, Amazon Alexa or Siri, which take data from the SERPs, to replay the information from the featured snippet box back as their answer.
It is mandatory to hire SEO specialists to optimize the website to answer voice-based questions. The techniques usually adopted are writing content around long-tail keywords using structured data, focus on the cluster of topics instead of just the keywords etc.
All the search engines are evolving and so are their algorithms. They are trying more and more to understand the intention of the users, with the use of artificial intelligence. Nowadays, it is not just important to focus only on the keywords. One should also be involved in the context they are referring. For this, it is very important to know the target audience, organize the content into clusters, research more about the keywords and a lot more. All these prompt the need to hire SEO specialists.
Usually, a greater chunk of content attracts more traffic. A recent study by the Backlinko claimed the same. There are also readers who are not able to digest a long write-up. Thus it is good to hire SEO specialists to understand the trends and help to create the website accordingly.
One can definitely make the website all the way more interesting by inundating them with YouTube videos. It has been found out that these websites rank in the topmost list of the search results than any other video. The video should be SEO friendly and little longer compared to the other videos. All these can be done efficiently if the company owner decided to hire SEO specialists.
The company owners usually hire SEO specialists to build a great variety of backlinks, which are very important in the world of SEO. According to Google, they are still the number one factor, when it comes to determining the rank. One can include links from blogs, directories, forums, news sites and product pages but the link quality should be high.
It becomes mandatory often to hire SEO specialists as they have a good grip on technical optimization. It is very much necessary to have a solid website without any technical glitches, which might hamper the interest of the user. Switching to HTTPS, enabling AMP for mobile and correcting the semantic mark-ups are very important.
To hire SEO specialists one should keep in mind that they will be experts in targeting the local searchers with landing pages and listings. Most of the people search for local information like local shops and telephone numbers. Thus the local people should be captured with the help of all possible methods.
Moreover, they are adept in measuring the SEO performances, which is another very important trend. Reporting and analytics are the main elements of SEO, which are indispensable for every kind of marketing strategy adopted. So, what are you waiting for? Get in touch with an expert today and boost your online presence by leaps and bounds.