Different social media platforms are introducing the “Story” feature in their application which has changed the way to consume content. Instagram introduced the feature in 2016, and it became popular among users as soon as it launched. Since then, over 500 million people use stories every day. If you are also an enthusiastic learner or want to grow your reach on Instagram, then we have something great to share. We will discuss how to create successful stories.
Stories are a great feature on social media. It provides a convenient way to share and consume content. Snapchat was the first application that launched the feature in 2013, and it became trendy within the first 24-hour of its launch. Later Instagram introduced the feature in 2016 and after that adopted by Whatsapp, Facebook, YouTube, etc. in the successive years.
This wider release of the story feature is a clear sign of the growing popularity of more authentic content.
Evolution of Different Features of Stories
Although the Instagram story feature was not the same as now, initially, it started with some easy options like posting, captions, etc. But with every year the “Story” feature is also getting better. The experience of stories was one-way communication, but with the most creative and innovative ideas, Instagram made it a gateway to conversations and advertisements.
Instagram has introduced tonnes of stickers like, “Ask me anything”, “Polls”, “DM ME”’ “Questions”, “emojis”, “Video creation tools” and many more. These stickers provide an easy and convenient way to communicate. These features also help the influencers and the brands to engage with their followers or consumers directly.
Future of Instagram stories
According to past records, it is reasonable to say that it will grow in popularity. Stories attract the younger generations, as the new generation engages more with authentic content.
Also, Instagram stories are also becoming popular among brands and eCommerce advertisements. It is a fantastic way to engage with consumers directly and also helps the brands to find out the opinions of the audience. Instagram stories are widely used by big companies and influencers to keep their followers engaged.
The recent update of Monetization in Live streaming will also attract and encourage more users to use the feature. So if you are not yet taking advantage of the stories, start thinking about it. Social media platforms are constantly changing.
Stories will help expand your reach and gain followers.
Aida Martin has diverse interests that range from writing to video games. She has always had a strong passion for writing. She likes to write about games, tech events, security, and whitepapers. Her vast and varied knowledge aided by her supreme writing skills, have made her a powerful writer at norton.com/setup.