Post the dotcom bubble there exist a number of success stories elucidating the dire importance of search engine optimization – SEO and website design in building long lasting, long term customer relationships as well as bringing in profits.
But, can small business such as sole proprietorships too benefit from SEO? Content marketing has been increasingly seen as a winning strategy to reach the target market, whether you are working with a CPC – cost per click or CPM – cost per mile model.
Many small enterprises have realized that initiating a blog, pushing content through them and ranking for the relevant keywords, will get them loads of leads, converting into sales and it does.
It is relatively easy to just set up a website and put it out there. But is it getting viewership, bringing traffic? In this day and age, large swaths of people find whatever they are looking for, through search engines, be it a certain product or service they wish to procure, for instance freelance work. Therefore, SEO is the tested and proven most effective method for any kind of brand exposure.
However, hiring a professional web designing services that sets up your website, can lead towards enabling your target audience to discover you amongst millions of others.
Here we look into a few reasons why:
1- An SEO agency gives you a much needed edge:
Its hard to think of any other marketing platform that is as competitive as the might Internet is. Often DIY bloggers and fashion bloggers feel disadvantaged when competing with the rather bigger SEO based businesses. Only SEO based websites can result in a desirable conversion rate that actually is able to meet the sales goals.
An SEO agency provides you with an edge with their proven methods, use of sophisticated SEO tools and expertise in market analysis. For instance, SEO can greatly decrease your bounce rates, which refer to the amount of time someone spends on your website. Lower bounce rates are directly related to how good a customer's journey is which depends upon the quality of the content being offered. Search engine's criteria for ranking pages now includes customer retention as the most important, because search engines want to show only that which is most relevant to the queries of users. Therefore, going for a professional SEO agency is your key towards making sure that users stay on your website.
2- Time Saving:
All kinds of SEO development requires a lot of time. It can become incredibly hard juggling with the effective delivery of your services while also managing the marketing at the same time. However, a dedicated SEO agency solves that problem for you.
Thing is, even if you are able to manage the SEO for your website and want to save the costs associated with it, there is no way you can keep up with updating your SEO practices as per the trends. You will end up requiring professional expertise, therefore its best to go for a professional agency beforehand. There is no point in creating high quality content, if there are no readers, which is why you must rely on an SEO agency for content marketing.
3- Content Marketing is the key to attract the relevant traffic:
How many times has it happened that you looked up the internet for a certain good or service, before purchasing it? Customers regularly look for quality information to make informed decisions. Your potential customers too are more than likely to buy from a company with content customized to their needs.
SEO agencies do just that by catering to the targeted customer base's need for information to convince them to do business with you. They make sure that your website features what customers are looking for. It is pertinent that SEO and high quality content combine forces, together at the same time for your website to be able to make a difference in the search results.
So, when people visit your website to find what they are looking for, they also come to know about what you are offering and end up making a purchase.
4-Website Design is Crucial:
Businesses without a professional enough website run the risk of losing major customers because they evaluate the products or services long enough before making the purchase decision. However, if you are bent on making/developing your own website, unless you are a trained webmaster your potential customers will move on to someone else, if they don't find your website to be professional or secure enough.
When you hire a professional SEO agency, you can be sure that your website will be created in such a way that it suits your unique business needs. The web designers will carefully analyze your offering products and services and design the website in such a way that, it helps you generate loads of leads.
5- Quality digital marketing will benefit for the years to come:
A key feature of high quality digital marketing and website development is that it benefits in the long term too. An Adwords campaign or effective, organic SEO development can manifest into a powerful web presence for years to come. If the content provided is able to stay relevant and beneficial with time, it will surely keep bringing traffic and educating people about your products for the time ahead.
The practice of SEO that began with the unraveling of search engines is unlikely to die in the years to come. It is as relevant today as it was before. So, long as search engines stay, SEO will always be a thing, that will only evolve with the evolution of search engines.
Given the fact that, Google – the largest search engine giant constantly updates/improves its algorithms to improve user experience stresses the high importance of SEO in growing organic website traffic and directing it to your website. In the end, it can be said without doubt that there's no survival for an online business without a professional web development and designing company.