What is SEO
SEO, which stands for Search Engine Optimization, is one of the most popular ways to increase free or unpaid traffic to your website. The SEO makes use of the precise keywords to direct the right kind of users to your webpages.
SEO is about optimizing the website content to the search engine requirements to show up in the top search result. If you are looking at attracting customers from specific geography like Dubai to follow your site, the content should be augmented with SEO in Dubai.
Why Implement SEO
People conduct a huge number of searches running into billions every day on search engines like Google, Yahoo, and Bing. If your page does not appear in the top result, chances are it will not be visited.
You may have the best website design and fantastic web content; however, if it does not stay up to date with the requirements of search engines algorithm, you will not appear in their top searches and remain languished at the bottom of the fourth or fifth-page result.
How to Optimize Your Content
One of the foremost things that you would need to do is to determine your target audience and the keywords they use to search on Google. These keywords then need to be incorporated in your website content to make it attractive to the ‘crawlers’ or Google bots that Google uses to find out the content on your website and use it to index the webpage.
Let’s say you are offering your services in Dubai and want people from this city to use your website. A generalized search with people visiting from across the world will not help you in developing your business. SEO services in Dubai will be the right strategy to ensure you get the right kind of page visits.
SEO techniques can also be grouped into two categories;
– White Hat – Techniques approved by search engines that follow their guidelines without being engaged in trickery or dishonesty
– Black Hat – Usage of unapproved techniques, which uses deception to improve the website rankings
As more and more people use their mobile phones to do business and search on the internet, it’s imperative to ensure that your website is mobile-friendly. Google also prefer mobile-friendly sites, and since 2018 shifted to mobile-first indexing, giving an advantage to websites with mobile adaptive design.
If you are looking to reach out to more people within Dubai, people running their searches on websites with a mobile-friendly design will generate better results with SEO in Dubai.
What every website owner needs to keep in mind is always to remain updated on what he/she is trying to offer and how people on Google are searching that offering. Thinking from the user’s perspective will provide a much better solution to identify the right keywords to be adopted for a search engine friendly design.
- Hasn’t SEO lost its value with constant updates in Google’s algorithm?
Ans. The SEO is for here to stay. So, as long as Google bots continue to scan your websites for relevant content, they will be using keywords to identify your relevance with the search criteria.
- Can I get SEO in Dubai?
Ans. Yes, there are a lot of places offering SEO services. However, it is essential to keep in mind their past track record and experience of handling such projects.