Data plays a crucial role in every organization as it fuels many decisions, processes, and activities. Businesses across different industries produce, collect, and merge huge volumes of data to know their customers better and learn about changing market demographics, and other factors impacting their growth.
However, the data collected is raw in nature and doesn’t offer any useful insights—mainly because of irrelevant entries and inaccuracies. When the customer data is not valid, your marketing team might be shooting emails to invalid addresses or reaching out to people who are least interested in your business. As a result, all the efforts, time, and money go in—and no business leader can afford to lose such precious assets.
Having inaccurate and/or incomplete customer information can impede an organization’s sales and marketing efforts. A valid database is, therefore, an appropriate solution that helps stakeholders in getting better insights into their prospective customers and the market. And this is where data validation services help as the invalid data cannot be relied on for critical decision-making!
The Data Validation Process
As the name suggests, the data validation process involves checking the data for inconsistencies, anomalies, incompleteness, and inaccuracy after it is migrated from different sources. This function can either be automated or performed manually, resulting in clean and verified data that is fit for business use. Ensuring the accuracy of data is the key to effective data management and fruitful marketing campaigns.
Benefits of Data Validation for Businesses
Companies are compelled to regularly verify and validate business-critical data to ensure that they are presented only with reliable information whenever they need it. If there are no proper data quality checks in place, incorrect entries and inaccuracies in the data can result in lost revenue and missed opportunities. Hence, data validation is a necessity for all, irrespective of the business size.
The marketing teams depend on reliable data to create their sales-qualified lead lists. The invalid data impedes all the efforts as you end up constantly calling or sending emails to outdated email addresses and phone numbers. On the other hand, accurate and quality customer data is critical to make sure that the marketing and sales strategies perform optimally.
Nonetheless, the overall process of data validation and verification is complex and time-consuming. Though there are numerous tools and software available, they have some limitations. Performing it in-house is not always a feasible option. Manually proofreading not only costs heavily, but also affects overall productivity. Instead, outsourcing these tasks to an experienced vendor is a fast and cost-effective way to get accurate quality data at your disposal. Here’s a list of benefits that businesses enjoy:
- Strategic Decision Making: Collaborating with a reliable service provider helps businesses in maintaining their data quality and enables them to get more accurate analytics that supplements the overall decision-making process of the organization. Having updated data at easy disposal not only helps in building a better understanding of the target audience, but also enables the stakeholders to formulate effective business strategies.
- Incremental ROI: Having validated and verified data leads to enhanced outcomes and incremental ROI on sales and marketing campaigns. Reaching out to the right audience with customized product/service offerings related calls or messages positively impacts the marketing results, generates higher response rates for campaigns, and increases the ROI.
- Cost Optimization: Databases with incorrect entries or records directly impact an organization’s marketing strategies such as email marketing. With an updated list, marketers can ensure if they are contacting the right people who have a genuine interest in their products and services. Outsourcing data validation tasks to experts helps businesses augment their marketing efforts. The professionals remove incorrect and obsolete entries, reducing the chances of unsubscribes and blocks. This saves money and time.
- Maximized Productivity: A marketing team spends hours sending messages and calling an organization’s customers’ list. A lot of time gets wasted if the calls and messages are sent to expired contacts or people who simply aren’t interested in this. But with data validation experts at your rescue, you can easily maintain updated datasets that boost productivity and enhance efficiency.
- Preserve Brand Integrity & Reputation: You already know that sending messages and/or emails to people having no relevance to them takes an organization nowhere. Apart from this, sending too many emails on outdated ids can bring your image down as a spammer and damage the reputation of the brand. Thus, having accurate data ensures that your messages reach out to the target audience while maintaining the brand’s reputation and integrity.
Bottom Line
Spammers and scammers are everywhere, and many companies are witnessing an increase in security breaches. These result in poor customer experience and can lead to a decrease in the customer retention rate. Not only this, but poor CX also damages the brand image and might lead to legal and financial repercussions. Fret not, there are solutions—and engaging in professional phone verification services is a smart way out!
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