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Your business brand differentiates you from competitors and builds credibility & foster loyalty among consumers. Brand analytics helps organizations to better understand how a brand is performing online—how a brand is perceived and received, also it is used to measure public reception and recognition of your brand using brand health and user engagement metrics. JCR Brand Analytics diagnoses the brand parameters in-depth in terms of awareness, preference level, and perception to empower brand owners to make informed, strategic decisions about their product portfolio and marketing/advertising activities.